Analysis of Cadbury Schweppes Essay - 1439 Words

Analysis of Cadbury Schweppes TABLE OF CONTENTS 1.0 INTRODUCTIONÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..3 1.1 DefinitionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...3 1.2 PurposeÂ…...Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...3 1.3 Sources of DataÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..3 2.0 MISSION STATEMENTÂ…Â…Â…Â…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..4 2.1 Peter Druckers QuestionsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….4 3.0 COMPANY S PEST ANALYSISÂ…Â…Â…..Â…...Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…5 3.1 PoliticalÂ…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….5 3.2 EconomicsÂ…Â…Â…Â…..Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…..5 3.3†¦show more content†¦1.1 Definition An Information System collects, processes, stores, analyses and disseminates information for specific purpose. . Input . Processing . Output The right kind of Information System must be used in order to improve the companys performance and assure that they achieve their goals and priorities efficiently. 1.2 Purpose This report has been prepared for Dr. Uma Mohan. It discusses Cadbury Schweppes Mission Statement and Peter Druckers Questions, the importance of the analyse of PEST and SWOT factors. Also the recommendation and importance of the Management of Information System utilised inside Cadbury Schweppes in order to achieve their goals. 1.3 Sources of Data Information was obtained from a variety of sources. These sources include: textbook information, private and public websites. It was also utilised ‘Cadbury Schweppes: Our business principles booklet as the primary resource for this report. 2.0 MISSION STATEMENT The Companys Mission Statement provides a clear framework of their strategic intent and how they do conduct their business: ‘‘Our Core Purpose is: working together to create brands people love CS believes that good ethics and good business go together naturally to produce the best longterm results for all their stakeholders. Ethical business sits at the heart of CS. They are committed to the highest standards of corporate governance and SocialShow MoreRelatedBusiness Management947 Words   |  4 Pages| Introduction The company is located in London of United Kingdom ,which incorporated on 1969 .Cadbury Schweppes PLC is one of the oldest and largest family-run businesses in the world now. Even though pastries Cadbury Limited merged with the carbonated drinks company Schweppes Limited in 1969, Cadbury family members still run the Cadbury Schweppes , which has been represented in Cadbury s top management for almost 180 years. The company is currently the world s third leading producer ofRead MoreCadbury Schweppes1162 Words   |  5 PagesIndustry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. ThisRead MoreCadbury Beverages Case1524 Words   |  7 PagesCompany Description Cadbury Beverages, Inc. is the beverage division of Cadbury Schweppes PLC, a major global soft drink and confectionery marketer. In 1989, Cadbury Schweppes PLC had worldwide sales of $4.6 billion, which were produced by product sales in more than 110 countries. Cadbury Schweppes PLC headquarters are located in London, England; Cadbury Beverages, Inc. worldwide headquarters are in Stamford, Connecticut. Cadbury Schweppes PLC has the distinction of being the world’sRead MoreCadbury Schweppes Plc3853 Words   |  16 PagesReport 4 3.1 Marketing Report for Cadbury Schweppes 3.2 Current Market Analysis 5-7 3.3 BCG Matrix 8-9 3.4 Igor Ansoff Matrix 10-11 3.5 SWOT Analysis 12-13 3.6 Product Life Cycle 14-15 3.7 Porter’s Generic Model 16-17 3.8 Marketing Mix 18-20 4.1 Evaluation and Recommendation 21-23 5.1 Research, references and bibliography 24 Cadbury Schweppes Plc. Cadbury Schweppes is one of the biggest beverage and confectioneryRead MoreHawaiian Punch Case Analysis Essay1136 Words   |  5 PagesIntroduction Cadbury Schweppes Americas Beverages is a an integrated business company of PLC-Dr Pepper/Seven Up, Inc; Snapple Beverage Group; and Mott’s. The integration of the three business units had a special significance for Hawaiian Punch. By 1999, Cadbury Schweppes/PLC acquired all rights to Hawaiian Punch from Proctor Gamble. Since the acquisition, Dr Pepper/Seven Up, Inc., the third largest soft drink manufacturer in the United States, distributed the brand through its bottler networkRead MoreCadbury Swot Analysis849 Words   |  4 PagesSWOT analysis for Cadburys Trebor Bassett Strengths Strong leadership position in confectionary markets Exceptional performance by Adams in the US Sale of Cadburys Schwepps European drinks business Weaknesses Opportunities New product launches Robust organizational changes driving performance Growth in the UK confectionery market. Purchase of Green and Blacks Threats Growing Health Concerns Retailer Pressure Strengths Strong Leadership position in confectionery markets Read MoreCadburys Altruistic Spirit And The Shareholder Value1648 Words   |  7 Pagesacquisitions in 1977-1987 (Jensen, 1988). Cadbury was viewed as a firm that integrated corporate social responsibility and Quaker values in its everyday decision-making and management (Hemingway and Maclagan, 2004). 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With a history stretching back over 200 years, today their products are enjoyed in almost every country around the world. Cadbury Schweppes plc was formed by our merger of these two great British household names in 1969. Since then they have expanded the business throughout the world by a program of organic and acquisition led growth. It wasRead MoreCadbury Schweppes Strategic Dilemma of Trebor Bassett4243 Words   |  17 PagesINTRODUCTION Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international major player in the late 80s and was admired by its peers for such an ascent. In 1990 the group bought two little entities from the same business and merged them into a single unit: Trebor Bassett. The CEO of this unit soon became the CEO of the