Strategic Management Plan for Middle-East Television Network Essay

Strategic Management Plan for Middle-East Television Network - Essay Example Proposed Objectives and Strategic Initiatives to help in Conquering the Middle Eastern Television Market 1). Increase marketing vehicles to at least a dozen unique vehicles within the first year of MTN rollout. Strategic Initiatives: 1a). Identify a variety of marketing vehicles (billboards, radio advertisement, youth events, and concerts) that will position and expose MTN to the target market. 1b). Engage in performing continuous advertisement of American themes, music, cultural symbols and phrases. 1c). Be able to identify the key areas that matter most towards promoting the positive image of United States in the Middle East regions. 1d). Engage in joint initiatives with the local cultures as a measure of establishing a mutual understanding between foreign and local cultures in the Middle Eastern region. 1e). Engage in both respective and effective Corporate Social Responsibility (CSR) initiatives in the Middle Eastern region as means of gaining popularity and acceptance within the Arab Community. 2). Increase funding for MTN marketing to $5M within the first year Strategic Initiatives: 2a). Consider building coalitions with members of Congress. The idea is to gain their support and align the effort with the Foreign Relations Committee. 3). Increase MTN’s number of top-10 rated programs in the Middle Eastern television market by 100% within 24 months of its rollout. Strategic Initiatives: 3a). There is a need to benchmark Al-Jazeera television network’s top-rated programs that conform to MTN’s vision/mission and produce MTN versions or spinoffs. Budgetary considerations include the cost of new programming.