Quality Management at McDonalds

Quality Management at McDonaldsQUALITY MANGEMENT OF McDonalds A slip-up STUDYQuality management is the management of activities and functions which are involved in determination of reference policy and its implementation. It ensures that the relevant organization, product or service is consistent. The quadruplet main comp ints of quality management are quality planning, quality control, quality assurance and quality improvement. The aim of quality management is non only to focalise on product and service quality, but also pay attention to the different ways to achieve it. The main principals of quality management as define by International Standard for Quality Management (ISO 90012008) and other organizations are followingCustomer focusLeadershipProcess approachInvolvement of tribeBenchmarkingContinuous improvementSystem approach to managementFactual approach to decision makingMutu whollyy beneficial supplier relationshipIn this work, a detailed compendium of quality managem ent of McDonalds is presented. The report include the history, strategy, quality control and the supplies , logistics and inventory management of the stated company.McDonalds HISTORYMcDonalds Corporation was established in 1940s (McDonalds, 2014). It was the only fast food industry in the whole world who has started a chain system in global market. The main menu of McDonalds includes some of the global world renowned foods like Big Quarter Pounder, French Fries and Chicken Nuggets. In breakfast they serve Sausage McMuffin with egg. Today it is one of the famous and leading food service retailer. IT has more than than 35,000 local food chains ( eating ho intents) in more than 100 different countries (McDonalds, 2014). The total employees of McDonalds are approximately 1.9 million and it serves more than 70 million customers any day around the world (McDonalds, 2014) (Steve, Dudley, Hazen, 2012). A pictorial description of quick facts of McDonalds is shown in Fig. 1. The corporatio n has distributed sale approach and more than 80% of its restaurants are ran by independent and local distributors. The restaurant was started by only two brothers Dick and McDonalds in 1940, they were beginners but now McDonaldsCorporations is one the main stakeholder of fast food industry of today world. The violator of this chain is that they did not only sale their main products but they also change the product type and its ingredients according to the local country or office requirement. Also e actu everyy year they introduce new products and schemes to attract their customers. Their recent menu includes a wide range of Burgers Sandwiches, Chicken Fish, various Breakfast options, Salads, Snacks Sides, Beverages, and Desserts Shakes (McDonalds, 2014). For competing and to be a main stakeholder of today competitive international market, McDonalds is using an operational management system (William, 2008).Figure 1 Quick overview of McDonaldsCorporationCOMPANY systemThe brand commission of McDonaldsis To be our customers favorite place and way to eat and drink (McDonalds, 2014). The global world operations of McDonaldsare reorient around the worldwide strategy called The Plan to Win. This strategy is centered on the best exceptional experience for the customers. The organization follows the motive of People, Products, Place, Price and packaging (McDonalds, 2014). McDonalds wants to become the worlds best quick service fast food chain which provides high quality food to its from each one and every customer every time, in a clean environment with extraordinary service and great values.The adopted strategies by McDonalds are differentiation and greet leadership strategies (Operations Management in McDonalds, 2014). McDonalds is committed to its people. It provides equal opportunity to each employee. They develop leaders and reward them according to their achievements. This firm believes that a team up of well- dexterous individuals with different bac kground and experiences, working together in a competitive environment with high level of commitment is their key to success.QUALITY CONTROLMcDonalds has a set of management teams for the inspection of food item quality and their control for the successful business. Quality service and quality control are the right way come offed by the management team. The quality management team deals with the quality service and quality control as given below.Quality serviceThe food- The quality of meat, bun, vegetables etc should be sizeable and up to the standard.The Employees- The quality management team has a look at the timing, neat dress and cleanliness of an employee. The team work is always pet in the McDonalds to get maximum benefits.The Restaurant- The management team looks that the restaurant should be clean, tidy and sparking. While they also tried to provide the fast, accurate and genial service.Quality controlThe quality management team acts it sure to fulfill the basic criter ia set for the operation of McDonalds. They also listen and get feedback from the customer to install their business improve. They also have a relationship with the scientific community to provide best and safe food among the people. They tried to have solutions for special wellness issues among children, and prepare a hygienic food for them.There is no compromise on quality and quality control, the one of the reason for the successful development of McDonalds all around the world. The inspection is done on all McDonalds franchise and it is also a part of their strategy. HACCP (Hazard Analysis Critical Control Point)is the utilise system of McDonalds to keep nice and good food items to the customers. The quality management team also looks at the diet contents and nutrition of each food items and is given in Table 1. The health related issues are handled by the quality management team and nutrition is properly controlled.Table 1 Nutrition of McDonalds food.SWOT ANALYSISThe pictori al description of SWOT is shown in Figure 2. On the basis of environmental analysis of McDonalds, the structural analysis of fast food industry, and the assessment of internal resources of the company, following strengths, weaknesses, opportunities and threats are there for McDonaldsFigure 3 SWOT description (S)trengthsMcDonalds holds a very strong brand name worldwide.They have large partnerships with other companies that provide them with their in demand(p) products this increases the goodwill of the company.McDonalds is one of the most reputed firms who are socially responsible.self-service criteria save a lot of cost.Loyal employees management customer are their biggest strength.McDonalds makes sure that cultural regional barriers are kept in hear while providing food to different countries.Clean environment and play areas for children where they can enjoy their time.(W)eaknessesThe weakness that hits the list of employee turnover rate. Every year many of their employees ar e fired out of the restaurant.McDonalds mostly advertises products and food items that targets children.Health conscious people often complain that they do not provide us with the natural and healthy food. This becomes their weakness when they get in the complaints.They also face quality issue at times. This affects the business as they are running the outlet worldwide, if one franchise gets affected others also get a bad name.(O)pportunitiesIt can open up online services for their customers so that they can easily order their desired meals sitting at home.Discounts given on every food item may help them gain more customers.They can go for a vocalize venture with the retailers they work with.They can introduce healthy hamburgers and healthy drinks for the people who are health conscious.In order to be environment friendly, they can use packing material which can be recycled later or material that does not create pollution.(T)hreatsEmerging competition of similar outlets is becomin g a conundrum for McDonalds.Health issue also becomes a problem when it comes to food.As it is a multinational food outlet, fluctuations in the currency of other countries becomes a problem for such(prenominal) companies.Recession in any country would definitely affect the whole outlet worldwide.People facing heart problems and obesity accuse McDonalds for not providing them with the healthy food.They have a threat of local food outlets in different countries.McDonalds is operating in a fully-fledged economy where competition is change magnitude day by day therefore they should work effectively to overcome their drawbacks because of the recession.RecommendationsReduction of employee training using up (lowering employee turnover).In order to reduce of employee training spending and to lower turnover, I would like to suggestTo give the job just for highly motivated people. It means, that they are going to be loyal and not to conk job so fastNew employees would be trained by employ ees, who are working longer. In this way, company reduces training spending, new employees are trained by the people, who are working inside the company and do the same things every day.To motivate employees and always take care about their expectations. It can be money premiums for good working in the end of the month (or year), some employees parties, Employee of the week (month) competition.To make a line of organic food in their menu and take a look what is more popular and healthy for their customers. If it is going more popular than usual menu food, it is more worth to make all food in organic way, even it is more expensive. First of all, people like what is natural, and then they are interested in the price.To make big publicizing companies declaring organic food pluses and make it more popular in such way. Many people loves McDonalds food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonalds food effect customers health and all the nature about them.Advantages of human health problems (improvement of products)McDonalds is big food supplying company, and all of us know, how food affects our health. It is one of the main factors, what built our torso and strength our brains. Knowing that, McDonalds shouldSuggest just high quality, improved products, which is full of vitamins and minerals. So, it means that the company essential improve their products, all the food must be certificated and fit for all healthy food standards.Be in a contact with suppliers, who supply products for McDonalds food and always check if the products is natural, high standard and healthy for all of age customers.Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what the best is for all possible customers.More Healthy ChoicesMcDonalds should develop menu choices that are healthy and socially acceptable.It is possible to develop a menu that people will enjoy and that also fits into the original Speedy Service model the company introduced in the 1950s.Use local food sources where possible. utilize local sources decreases the time to market, and also decreases the use of fuel to transport goods.Increase presence in Asian countriesMcDonalds has most certainly had a profound effect on China.When the first McDonalds opened in Beijing more than a dozen years ago, 40,000 people lined up to prise a Big Mac and get their picture taken with the infamous Ronald McDonald.McDonalds is growing faster in China than in the United States.McDonalds owns operates more than 600 stores across 105 cities in China.More than 100 more McDonalds stores will be added annually to Chinese cities within the coming years.CONCLUSIONSMcDonalds is operating in Pakistan as very profitable organization. In this project we struggled to study the management behaviour of McDonalds star ting from its history to its vision and mission statements in which explained the historical of McDonalds of how it entered Pakistans market and the expansion of its business in various cities. Moreover we also explained about its and services which are offered in Pakistan by McDonalds as their revenue generating products and services. I addition to that we researched all their product line.We also explained the organizational structure of McDonalds. In that we explained the hierarchal structure of McDonalds. As a gigantic organization of the world need to build their strong organizational structure so does McDonalds. Its works on the basis of vertical and horizontal coordination. All the executives from up to the lower management on making it a successful organization.