Katherine Anne Porter Essay -- Authors Writers Biography Essays

Katherine Anne PorterKatherine Anne Porter was born on May 15, 1890 in Indian Creek, Texas. Her beat died when she was two, and she was raised by her father and her paternal grandmother, who assumed the role of Katherines mother. Her formal education consisted of convent schools and ended after a year at the doubting Thomas School in San Antonia when she was fifteen. A year later, only sixteen years old, Katherine ran away and married her first husband, John Henry Koontz. Lasting nine years, this was the longstanding of her tether marriages. She left Texas and her husband in 1913 to become an actress in Chicago, and tow years later she contracted tuberculoses. It was upon her recovery that she decided to become a writer. She became a journalist for the Fort Worth Critic in 1917 and then, a year later, joined the staff of the Rocky Mountain New in Denver. It was her subsequent go away to Greenwich Village, though, and the influence of its artistic environment, which led Porter to pursue serious fiction written material (www.lib.umb.edu/arcv/kapbio). What is commonly considered the first stage of Porters literary writing occurred from 1920-1931. During this time Katherine spent many years in Mexico and became involved in Mexican politics and culture. Although Katherine spent no more than a total of three years in Mexico, they provided important material for her writing, most significantly the three short stories Maria Conception (1922), The Martyr (1923), and Virgin Violeta (1924), all of which were published in Century magazine, and which comment on the Obregon Revolution and the theme of betrayal (Unrue, 22-23). These stories helped to further immerse Porter into literary and intellectual circles. In 1930 Flower... ...re self-motivated, without the authors omnipresence. She has been called a maker of darkish parables for her treatment of individuals who are impoverished by the modern environment and also for her use of the themes of guilt, isolation, and spiritual denial. Bibliography Brinkmeyer, Robert H. Katherine Anne Porters Artistic Development. lanthanum State University Press Baton Rouge and London, 1993. Hendrick, George. Katherine Anner Porter. Twayne New York, New York, 1965. Unrue, Darlene Harbour. Understanding Katherine Anne Porter. University of South Carolina Press Columbia, South Carolina, 1988. www.kirjasto.sci.fi/kaporter.htm . 02/24/04 www.lib.umd.edu/arcv/kap/kapbio.html . 02/224/04 www.pbs.org/wnet/americanmasters/database/porter_k.html . 2/23/04 www.csustan.edu/enligh/reuben/pal/chap7/porter.html . 2/22/04

Total Quality Management (TQM) :: GCSE Business Marketing Coursework

TQM1TQM in FoodserviceIntroductionOne of the most important industries overall is the food for thought industry. Thefood industry consists of everything from food processing plants to fastfood restaurants. The food industry affects nearly every living person.Most quite a little dont realize how important this industry is and how it affectstheir everyday lives. That is why it is so critical that the products ofthis industry be at their highest quality, are free of bacteria and ensurethat the consumer leave behind not face any detrimental consequences. Total QualityManagement (TQM) plays a grand role in promising these results.Total Quality Management seems to be a confusing term for the layman. TQMis a philosophy advocated by Dr. Edward Deming, a demesne renowned qualityguru. It was widely accepted by Japan from 1950 onward. They used thisprinciple for continuous refinement of an organization-wide quality system.Since then many organizations around the universe of discourse hav e adopted TQM or similarmethodologies. There have been many successes and many reported failures.Success of the system depends on the total commitment of the people toquality from top to bottom within the organization. TQM implementation isbased on team work and the philosophy of continuous improvement. Statisticsneed to be used extensively to analyze and reduce the variation in the process.In the food industry, continuous improvement is vital to the survival of aspecific company or restaurant. The node is constantly purchasing theproducts of competitors and any decline in quality will equal a decrease ingross profits. There are several(prenominal) areas that a restaurant may focus on forquality improvement such as menu offerings, hospitality, service,cleanliness, and over all food quality. All of these aspects will becovered in this paper concerning Total Quality Management.SummaryEmployee & Product QualityVarious well known companies such as Ritz-Carlton Hotels and greaser Bell h aveimplemented Total Quality Management programs in an effort to increasequality and market share. Ritz-Carlton of Kansas City, Missouri, recentlyrevamped menu selections for its rooftop-level restaurant and band operation.This came about through customer surveys, focus-group studies of localrestaurant patrons, employee opinions, and market analysis. This began withthe general manager, Norm Howard, as TQM must start at the top to besuccessful. He states that It TQM is about listening to your customersand empowering your employees to participate in important businessdecisions (Stephenson, 1993).Taco Bell, with the implementation of a Total Quality Management system,has improved its speed of service, consideration of service, and value formoney ratings. This company has done this by empowering employees andseeking customer input. By integrating their employees into the system,

Alcohol Essay -- essays research papers

Giovanni Vaccarello, a retired machinist form Brooklyn, New York, nevertook the safety of his family for granted. He often drove Maria, 18, andConcetta, 17, to their part time jobs. John, his fourteen year octogenarian son, was to give birth a beeper at all times so that he would never be out of reach. Giovanniroutinely walked Cathy, his wife of twenty quintette years, sensation block to her job atthe beauty salon. But with all the precautions Giovanni took, nothing couldstop him from Abraham Meyers, a 25-year-old janitor from Brooklyn. Atabout 1130 on whitethorn 1, 1994, Giovanni left the Russos catering hall inQueens with Cathy, Maria, and Concetta. John lingered behind as the otherscrossed the street and headed for the car. It was then that Meyers, allegedly passing at speeds over 70 mph without headlights on, smashed into them,sending the Vaccarellos flying. Maria and Concetta died instantly, whileCathy held on for a few hours on life attendant out front dying. Giovanni esc apedwith his leg broken in three places, but suffered a heart attack that kept him inthe hospital for a month. Meyers line alcohol was tested at .2, double thelegal limit for driving while intoxicated. This was not the first time he wouldface charges for driving chthonic the entrance of alcohol, he has had his licensesuspended 26 times and has drunk driving convictions dating back to 1967.Although Meyers kept driving without a license, he never washed-out one day in jail.He now faces up to life in prison, but this is of no con... Alcohol Essay -- essays research cover Giovanni Vaccarello, a retired machinist form Brooklyn, New York, nevertook the safety of his family for granted. He often drove Maria, 18, andConcetta, 17, to their part time jobs. John, his fourteen year old son, was towear a beeper at all times so that he would never be out of reach. Giovanniroutinely walked Cathy, his wife of twenty five years, one block to her job atthe beauty salon. But with all the precautions Giovanni took, nothing couldstop him from Abraham Meyers, a 25-year-old janitor from Brooklyn. Atabout 1130 on May 1, 1994, Giovanni left the Russos catering hall inQueens with Cathy, Maria, and Concetta. John lingered behind as the otherscrossed the street and headed for the car. It was then that Meyers, allegedlygoing at speeds over 70 mph without headlights on, smashed into them,sending the Vaccarellos flying. Maria and Concetta died instantly, whileCathy held on for a few hours on life support before dying. Giovanni escapedwith his leg broken in three places, but suffered a heart attack that kept him inthe hospital for a month. Meyers blood alcohol was tested at .2, double thelegal limit for driving while intoxicated. This was not the first time he wouldface charges for driving under the influence of alcohol, he has had his licensesuspended 26 times and has drunk driving convictions dating back to 1967.Although Meyers kept driving without a license, he never spent one day in jail.He now faces up to life in prison, but this is of no con...

A Character Analysis of Nora in Ibsens A Dolls House Essays -- A Doll

A Character Analysis of Nora in Ibsens A Dolls House It is a general consensus that women exercise more than one role after they are married and have a family. These roles include wife, mother, chauffeur, and nurse. In A Dolls House, Nora is given many roles to play and, though some of the above are included, she also plays the role of child, friend, confidante, and manipulator. But the greatest feat that she accomplishes is her star performance as doting daughter and implemental spouse. Nora has been acting out a role to fit everyones expectations of her since she was a small child. When I was home with Daddy, he told me all his opinions, and so they became my options too. If I disagreed with him I unplowed it to myself, for he wouldnt have liked that. He called me his little doll baby, and he played with me the way I played with my dolls (Act III 945) one can cerebrate Nora as a young child, living under t he conditions that she did, knowing that, if she did want to make...

Of Mice and Men by John Steinbeck: Film vs. Novel Essay -- Mice Men Jo

Of Mice and Men by John Steinbeck Film vs. NovelThe film is severely different from the novel, as the director, GarySinise, made deliberate changes to influence the audiences feelingsand reactions. He has altered and added scenes as he saw this asnecessary to create the right genial of atmosphere and to keep the plotflowing.The whole story is about two men, George and Lennie. These be verytwo very different characters the novel describes them as opposites.Lennie is a very large and burly while George is small and quick. Inthe book they wear exactly the same thing, but as the film has to relyon devices and stereotypes to maneuver the message across quickly, theydress Lennie in dungarees to show how different they area and to showthe childlikeness of Lennie.There is a problem with Lennie he has a childs mind. This causesmany problems for the couple and results in Lennies unavoidable death.There are two things that cause these many problems- one being thefact that Lennie likes to stroke soft things. When he was young, hisaunt Clara had granted him a piece of velvet (it only makes you wonderif he hadnt have lost that, his life might have been saved.) Becauseof his condition, he likes to keep mice. still once again his strengthis a problem. When hes scared he holds onto things, so, when the micebite him he crushes them to death.These problems echo through the story, Curlys hand, the pup andultimately Curlys wife.There are leash particular differences, the beginning and the end andCurlys wife.In the beginning of the novel, the author sets the scene quitevividly, and explains it in explicit detail.In the beginning of the film there are white credits on a blackb... ...r if she deserves it.In the novel she walks in uninvited to join Crooks, Lennie and Georgein Crooks room. She threatens Crooks with being lynched and the wayshe does this makes her come across as vile and bitter. In the filmshe doesnt she catches the men outside and talks at one point. Shesays C urley became mad and smashed all her records, this immediatelymakes you feel down(p) for her as she is clearly vulnerable. All doubtsare erased as you listen to what she says next and sympathise withher this is something the novel tries to avoid doing.Her death scene is exactly the same, showing that whatsoever thecharacter may be like, we all sympathise with her tragic death.Although the novel and film have the same story line, just by altering accepted things you get a whole different aspect and create a totallydifferent effect on the audience.

Of Mice and Men by John Steinbeck: Film vs. Novel Essay -- Mice Men Jo

Of Mice and Men by John Steinbeck Film vs. NovelThe film is severely divers(prenominal) from the novel, as the director, GarySinise, made deliberate changes to influence the audiences feelingsand reactions. He has altered and added scenes as he saw this asnecessary to create the right kind of standard pressure and to keep the plotflowing.The whole story is about two men, George and Lennie. These are genuinelytwo very different qualitys the novel describes them as opposites.Lennie is a very large and burly while George is small and quick. Inthe book they wear exactly the same thing, but as the film has to relyon devices and stereotypes to pass the content across quickly, theydress Lennie in dungarees to show how different they area and to showthe childlikeness of Lennie.There is a problem with Lennie he has a childs mind. This causesmany problems for the pair and results in Lennies unavoidable death.There are two things that cause these many problems- one being thefact that Lennie likes to stroke soft things. When he was young, hisaunt Clara had given him a piece of velvet (it only makes you wonderif he hadnt have lost that, his life might have been saved.) Becauseof his condition, he likes to keep mice. But formerly again his strengthis a problem. When hes scared he holds onto things, so, when the micebite him he crushes them to death.These problems echo through the story, Curlys hand, the pup andultimately Curlys wife.There are three special(a) differences, the beginning and the end andCurlys wife.In the beginning of the novel, the author sets the scene quitevividly, and explains it in explicit detail.In the beginning of the film there are duster credits on a blackb... ...r if she deserves it.In the novel she walks in uninvited to join Crooks, Lennie and Georgein Crooks room. She threatens Crooks with being lynched and the wayshe does this makes her come across as vile and bitter. In the filmshe doesnt she catches the men outside and talks at one point . Shesays Curley became mad and smashed all her records, this immediatelymakes you feel sorry for her as she is clearly vulnerable. All doubtsare erased as you listen to what she says next and sympathise withher this is something the novel tries to avoid doing.Her death scene is exactly the same, showing that whatever thecharacter may be like, we all sympathise with her tragic death.Although the novel and film have the same story line, just by alteringcertain things you lodge a whole different aspect and create a totallydifferent effect on the audience.

A Study on Consumer Behaviour on High End Essay

1. Introduction luxuriousness hind end be defined as an indulgence rather than a necessity. It comes with a saturnine price and unaccompanied the up- trade population stand afford to enjoy it. This does non make the market any smaller or short of demand. The sumptuousness goods market include- fashion, fragrances, watches, automobiles, drinks etc. The size of the market was US$ 175bn and grew at 7. 9% in 2000 and faced its first recession in 6 yrs in 2009 where the growth went checkmate to about 3% in 2008, due to the financial crisis worldwide. ( Bain and Companys lavishness goods worldwide market study).Some of the most Luxurious Countries included U. S. A Japan Taiwan Germany Italy France U. K Brazil Spain Switzerland According to the study conducted, the above markets constitute about 80% of the global markets. High End Product mark offs We know some consumers corrupt luxury brands beca lend oneself they atomic number 18 called Luxury Brands. Be it status, badge es teem, or a desire to feel office of the in-crowd, come people buy Versace for its plaid, Mercedes for its Hood, Chanel for the CC. exclusively that is not the scenario for the typical luxury consumer.As far as a handful of luxury categories automobiles, cosmetics and beauty, watches, consumer electronics go, a majority of a affluent consumers rate the brand as very heavy in their purchase purpose. Let it be any category for any specific return, the brand image be givens a very important role. Luxury, derived from the Latin condition luxus, heart and soul indulgence of the senses, regard slight of cost. Luxury brands are brands whose ratio of functional returns to price is low while that of intangible utility to price is high. A . V. Vedpuriswar. http//www.thehindubusinessline. com/catalyst/2005/03/03/stories/2005030300170200. htm Luxury Brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovatio n and premium pricing. The harvest-tide attributes give the consumers the satisfaction of not solo owning expensive items but the extra added psychological benefits like esteem, prestigiousness and a sense of a high status that reminds them and others that they belong to an exclusive group of only selected few who can afford these items.Brands like Rolex and Louis Vuitton represent the highest form of craftsmanship and command a staunch consumer loyalty that is not affected by trends. These brands ready and set the seasonal trends and are also capable of pulling all of their consumers with them wherever they go. Premium Brands are those brands like Chritian Dior, Chanel, Ralph Lauren that aspire to be luxury and prestige brands but their marketing strategies are more towards a mass market or a luxury mass market. Luxury has no certified origins. But luxury branding is said to have taken birth in the west with the appearance of High end brands.This Industry is a global multi-bil lion sawhorse sector comprising of a multitude of brands with high relevance. Among these are brands like Loius Vuitton, Gucci, Ralph Lauren, Rolex etc. They are also among the most valuable and influential brands in the world. Despite its outsized size and income generation this industry has witnessed a slow growth in its strategic business direction. This is because for a long time luxury brands were managed through tralatitious business methods where decisions were do based on intuition and sometimes on a trial basis.These traditional methods also featured a strong steering on product development and publicity generation through conventional advertising methods. Reference Book Luxury Fashion Branding (Trends, Tactics, Techniques) by Palgrave Macmillan Luxury consumers draw to buy luxury products for their superior functionality and quality or luxury consumers play to buy these brands as a status symbol or luxury consumers tend to buy these goods to lavish themselves for s elf appreciation. These are the three comp unitarynts of a luxury brand.The market of luxury brands in India has expanded in the recent times. With income levels going up, customers are prepared to buy such brands. According to a Household Income survey in 2001 2002, there were 20,000 families in India (Survey done by NCAER) with annual incomes of more than Rs 1 crore. By 2005, that number is expected to increase to 53,000. By 2010, the number is expected to be around 1,40,000. In the past, brands like Liz Claiborne and Perrie Cardin tasted Indian waters but made hastry retreat following poor customer response.This led to a general perception that India is still not ready for luxury brands. But now the video is changing. Many leading global luxury brands have started taking our markets seriously. The Global luxurious brands include LVMH, BMW, Mercedes, Loreal, Gucci, Rolex, Tiffany, Rado, Cognac etc. Out of these brands more than 70% of them are lendable in most of the metropoli tans of India. http//www. exchange4media. com/e4m/news/fullstory. asp? section_id=3&news_id=15248&tag=9983&pict= In India it is necessary to scale the financial potential as well as the outlook of the Indian luxury consumer.According to a study by the American Express, the mindset of the Indian consumer is so to prove that I have made it. This can be related to the luxury categorization which is based on the fact that luxury is seen as a reward both for achievements in life as well as showcasing these achievements to others. http//www. esomar. org/index. php/inside-the-affluent-space. html -Indian Consumers -Status & Brands -Targetted Population The luxury sector targets its products and services at consumers on the top end of the society.These elite groups are more less price insensitive and choose to spend their time and money on objects that are plainly a luxury than necessity. For these reasons, luxury and prestige brands have for centuries commanded an unfaltering and often illogical customer loyalty. 2. Literature review Consumer Behaviour patterns and models Consumer demeanour is generally a study on individuals, groups or organisations and the processes they include to choose, buy, use or dispose certain products, services or experiences to satisfy their short or long term needs and the effect these processes have on consumers and society.Consumer behaviour is influenced by various factors and changes from product to product and time to time. It is important to study consumer behaviour as it sponsors the producer or the marketer to serve the consumer better and to stay in the business by attracting new customers and keeping the old potential ones as well. Getting a closer look at what the consumers need also gets the product/brand the competitive edge it requires to survive in the market. Consumer behaviour generally indicates or is referred to its purchase decisions.The buying decision of the consumer is influenced by many factors like the word of mouth, health issues, tastes, preferences, individualized experiences and market spurs like product advertising, packaging and pricing. Dynamic consumer behaviour The consumers may at any point act unexpectedly. The nature of their decision making is subject to absolute volatility. Consumers interact in the society with children, adults and peers who influence its feelings, tastes and actions. Strategies are becoming extinct sooner than usual, ideas working today need not work tomorrow.The product life cycle is becoming shorter and a huge assortment of products is available at the consumers disposal, which results in him/her changing his/her decision even at the last moment of the buying process. In such an environment the marketers are forced to cater to three main things What role does the product/service play in the consumers living. What affects consumers purchase decision making. What consumers require to purchase/consume goods and services Consumers all across the world co me across various means through which they are made familiar/introduced to numerous products and services.Media is one such channel that brings the consumer closer to what it needs. Television, billboards, newspapers etc play a major role in influencing the buying decision of the masses. Luxury goods are perceived as a symbol of personal and social identity. These goods can be distinguished from other normal/non-luxury products by three vital dimensions of influential dimensions of performance in functionalism, experientialism and symbolic interactionism (Vickers J. S Renand. F)http//www. ingentaconnect.com/content/westburn/tmr/2003/00000003/00000004/art 00006 This approach sheds light on how luxury products should be positioned and communicated to the consumers and also that the luxury brand symbols have a lots of influence on the customers choice in selecting one luxury product than another. cosmea across consumers are flooded with images and scenarios with iconic figures adornin g their favourite luxury brands. From movie stars to sportspersons, socialites to politicians, all are portrayed marketing their liked luxury products.Consumers are firmly influenced by these icons and tend to imitate them by buying such luxury products simply to enhance ones social image as self-will of luxury products is an indicator of wealth and success (Mandel, Petrova and Cialdini 2006). Studies also depict that these products are often bought because they tend to speak about the consumers own identity (Belk, Bahn and Mayer 1982 Shavitt 1990 Shavitt and Nelson 1999) and sometimes are just purchased because they cost more and separate them from others (Dubois and Duquesne 1993).Consumers have ever assessed their likes and beliefs with those others in their group, comparing tastes and preferences (Festinger 1954) and study shows that such evaluation results in distinction and combination effects resulting into social comparison (Salovey and Rodin 1984 Richins 1991). Another f actor for individuals to purchase luxury products to set themselves apart or b a part of a certain part of the society eg. , significant group character (Brewer and Weber 1994).Luxury products or prestige products are not purchased on regular basis and they need a high level of knowledge and importance and more often is based on self-perception, so they are high-involvement products (Rossiter, percy and Donovan 1991), this model aids the differentiation between luxury and normal products, however, other studies argue that the model does not considerably distinguish the level of luxury brands among all the luxury products (Horiuchi 1984).Consumer Perception theory Perception can be defined as a means where an individual selects information from society and sets it in a coherent or a meaningful vogue which is a view of the world around him and is usually based on unverified sources, yet guides human activities. Perception as based on emotions, ideas involving one and the surroundings is a cognitive and intellectual process which is biased in nature.The sensory elements that build up perception includecolour, sound, taste and feel of the product. These elements help the consumer to gain knowledge about the quality and bring them closer to the products, as they sense it themselves. The structural elements included innovation, repetition, placement, advertising and size. These factors tend to attract the consumers towards buying the product and also try to distinguish ones brand from another. Consumer stimulus also forms a part of perception where the user responds to market stimuli.Regular users of a particular product tend to detect minute differences in the product features between brands. Eg. , users of wine and perfumes. Consumer perception of luxury and luxury products is in transition. Daniel Dumoulin, co-founder and director of Sundance Brand Agents- states that even recession in the market has created new opportunities for luxury products not only in term s of exclusive and expensive but also value and worth. Luxury in the mind of people is perceived as up-scale, high quality, class and flashiness.Studies are available on luxury brands that talk of the issues of what position do luxury brand hold in peoples mind (Dubois and Duquesne, 1993) and features of the ones who take on such luxury products (Andrus, Silver and Johnson, 1986). Luxury is referred to as refinement, artistic and extravagant lifestyle. Luxury has different meaning to different people (Kate, 2009). Some consumers adapt luxury to the way of their living, while some others use it as a means to display their wealth (Okonkwo, 2007).The perception for these products based on the maturity of the market and the intensity with which the consumers are subject to them. In India, luxury not only perceives to be of the present day but has a sound history and cultural value as well. With Maharajas and Nawabs, who ruled, changed and refined the tastes and aficionados of luxury (Ka poor, 2010) and with Indias lavish weddings, advertisements and Bollowood stars, the art of luxury is has a place in India (Pandey Omkar, 2008).Consumer Purchase Behaviour Purchase characteristic of consumers plays an important role in determining the behaviour pattern in the society and is highly affected by the cultures prevailing in that region (Belwal, 2009). Purchase decision of the consumers is also influenced by social, psychological and personal choices that should be considered for effective marketing (Kotler and Armstrong, 2008).

Lead “Respect-Innovation-Teamwork and Dedication

1. Your using the Internet Internet has grand been said to create life-changing impacts on the whole earth. And Im no exception as this worldwide network is an indispensable part of my daily life. First, it opens the global media and communication for me. Currently a student living far away from home, with the efficient help of the Internet, I can write email and have an online talk with my parents and other family members, at any time we feel convenient. This feeler in addition grants me access to various mearns of entertainment, from my top-rated movies to the articles on the Times Magazine.On top of that, Internet redefines my way of collecting knowledge. Instead of looking up in huge books or turning through thousands pages of an encyclopedia, just typing the keyword in a search engine and a click is enough to get more than what you expect. As long as you are conscious of both(prenominal) faulty information, doing research online is a great idea. When assigned a paper or an essay on a subject, I dont have to go through piles of books to collect data. With a computer connected to Internet, I can comfortably exhaust my research, which saves both my time and effort.And lastly, Internet provides me with the chance to study online inexpensively. Taking online foreign language courses, downloading precious e-books, attending lectures by famous university worldwide are some benefits of this. Overall, it seems to me that going online is advantageous in many ways. 2. A famous company Youve probably heard of VAIO notebooks and ultrabooks, Walkman MP3 players, Cyber-shot ddigital cameras, PlayStation or Bravia TVs. Yes, Im talking some Sony Corporation, a famous Japanese firm based right at the heart of Tokyo.Primarily focused on Electronics, Game, Entertainment and Financial Services, the company is one of the leading manufacturers of electronic products for the consumer and professional markets and has historically been notable forcreating its own in-house st andards for new recording and storage technologies, instead of adopting those of others. The name Sony is derived from the Latin word sonus (sound) and a slang word sonny, which connotes snotty-nosed and presentable young men. First started with only $530 in 1946 as Tokyo Telecommunications Engineering Corporation, the company, known as Sony since 1958, has go through many ups and downs.They started doing logical argument in the USA in the 1960s and played a major role in the development of Japan as a powerful exporter during the 1960s, 70s, and 80s. Their production part significantly contributed to promoting the Made in Japan brand worldwide. Whats more, its Sony that encourages the development of the Compact Disc in the 1980s and the PlayStation in 1990s. Its media presence also greatly expands in this time with the purchase of CBS Records and Columbia Pictures. However, they did experience some problems.Amid the global recession in the 1980s, analysts used to say Its over for Sony, duration the 1990s saw its unrewarding expansion into new businesses. And for the mid-to-late 2000s, it became known for its stagnancy, with a fading brand name. Despite all of the above, Sony with the slogan make. believe still remains my dream future working place. 3. Your health and fitness I really like a sizable lifestyle, and thats why I take up daily jogging. The place that I go jogging from 5pm to 6pm each day is the Thong Nhat Park, which is only 1km from my house. The main reason why I think this aactivity healthy is because it helps me relaxed.My daily life involves a lot of stress, due to the heavy workload both at school and at my part-time workplace. Usually, the first 15 minutes is spent on my day recap- whether it was a good day filled with great news or a terrible and forgettable day. But stepwise all these stress and strains of my life disappear. The mere thought in my head at this time is all about the beauty of the lakes, the green fields and gusts of overturn blowing. As I count every step of mine on the road, I just forget all and feel like I am refreshed, like all the things Im worry about are eased.By the time I come back, I feel fresh as a daisy and ready to get shined, changed to go back to work. And of course, it also keeps me fit and healthy. In general, its an all-round exercise, and I absolutely love it. 4. An unforgettable memory with our screen out Up to now, college life has been great for me. 5. A modern product you like Some people may think about computer when talking about a favorite modern product of theirs, or they even consider it of utmost importance. But Id say television. Ever since this wonderful invention, gentlemans gentleman history has started a new page.First, TV allows us to learn about whats going on the world and grasp new knowledge inexpensively. patently by sitting at home in front of the screen, an FTU student, for example, still knows that theres a great tsunami and earthquake in Japan or watches American President Obamas live speech. Such useful information from around the globe enables us to get a better understanding of the world we are currently living in. Or you can take my friend for another example. Her family couldnt afford the high tuition fees of preparation courses for the university entrance exam.So she resolute to watch and learn from the TV serial publication Luyen thi dai hoc. And she passed the exam with flying colors, thanks to TV. Whats more, TV provides a wide vvariety of interesting programs that many enjoy by and by a long working day. The visual effects shown in movies, dramas, music shows makes people feel less stressed and relaxed. Imagine how excited you will be when meeting your favorite actor in the latest episode of a Korean drama after completing your assignment, with the help of TV, of course. Plus, TV offers numerous shows and series which cater for various groups taste.This explains why it remains popular regardless of other mearns of communications rapid development. For all of the above, television is among my top choices. 6. Vietnamese business culture The recent years have seen a constantly increasing number of foreigners doing business in Vietnam, and its vital that they know basic Vietnamese business etiquette. In my opinion, demonstrating proficiency in Vietnamese business culture will certainly impress our partners. The meeting etiquette in Vietnam is generally warm and judge so ensuring your success and prosperous collaboration is all about following some simple rules. First, be prepared.Some basic knowledge about the South eastern United States Asia region and Vietnam in particular is enough. Second, you should establish trust with your Vietnamese partner, as they consider it of prime importance. Its the tie building from trust that binds Vietnamese society. Whats more, you should learn the language. You can easily communicate with them in English, but as in any other country, local people apprecia te foreigners who can communicate and use Vietnamese in contexts. Its the fastest way to get immersed in this Asian culture and customs. Conversational business Vietnamese is in no way difficult compared to some other Asian languages.

L’Oréal And It’s Strategy Analysis Essay

IntroductionLOral is the corporation that I choose to be discussed. The reason why I choose this company is because they ar the world leading cosmetic and beauty products company and they have a strong strategy for me to discuss on. LOral is a cosmetics and beauty products company and it was founded at Clichy, France in 1909. Eugne Schueller is the founder of the company, who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. LOral was primarily named as Socit Francaise stilbestrol Teintures Inoffensives pour Cheveux which means French Society for Inoffensive Tincture of Hair. It is a French based company which headquartered in Paris. There are over cxxx countries operating this company uniform South and North America, Africa and Middle East, Europe, Asia and others, with up to 25 international brands. The international brands under LOral imply LOral Professional, Lancme Paris, Kiehls, Shu Uemura, Krastase and others.P roduction and marketing is the main scopes that focus by the company beside the dermatological and pharmaceutical fields. They are much narrow on fuzz colours, skin care, fragrances and perfumes, cosmetic products and styling products which are specially created for individual and professional customers. They as well came out with kids products which are known as LOral Kids. The research team of LOral was first started with only 3 chemists only it is now expanded to nearly 2000 chemists. Now, there are five research and development centre of LOral globally. LOral have a slogan of Because were price it, which is also their vision statement. The reason why they have this vision is because of building a good customer relationship is what the company priority concern.This is to provide consumers with more than satisfied products by the companys lifestyle and philosophy. LOral believes that everyone aspires to beauty. This is where they come out with their mission statement and made the vocation more meaningful and valuable. They wish to help everyone in the world, no matter male or female, get knows to their own aspiration and fully acquit their personalities. LOral is the worlds leading cosmetics and beauty products company. Previously, Procter & Gamble was at the top ranking in this perseverance.By the substantive focus in LOral, they are capable in targeting on more investment in Research and Development as well as advertising. Through the investment, it also enables the company become apowerful force within the industry. In additional, LOral also became the worlds biggest supplier for cosmetic products which hold over 19% market shares. By contrast, the company that ranked second, which is the Este Lauder was quite far distant from LOral as it occupied only 8%. With the help of cutting-edge technology, LOral also took a strong pace in the entering of their skin care products.Strategic AnalysisSWOT Analysis of LOralStrengthsThe main strength of LOral is to purport the best products to their customers by continually conducting strong and new research, innovation and development in the concept of beauty. They are also leading the beauty and cosmetic industry with this type of research strategy, even in the competition market. Besides, LOral situated more consideration in their specific actions and events. Their actions and events basically leave alone be divided into five groups and the consumer product division as the main. In consumer product division, all their scopes are published through a gigantic market. secondly is their luxury product division that included international brands.These products can get it through perfumeries, department outlet and duty free outlets. The next is their expert hair care items utilized by the expert beauticians and market through hair salon. This has been categorized into the professional product division and this division helps to keep up the record of Loreal Group. Other than that, another ability of LOral is about their advertising strategy that being the key element toward the growth of the company. end-to-end accomplishing the nature of their target market promotes through advertisement is the most ideal way.WeaknessesDispersible of the hierarchical structure within a company is the greatest shortcoming which is normally set about by most of the organization including LOral. On account of the numerous subdivisions of LOral make it harder to run and keep back by the company. Thus, as a result of this, the manufactures of organization become more inefficient. another(prenominal) weakness which the organization confronts is that their profits. The margin between theircost price and fling cost is relatively lower than their other minor rivals. Thus, the profit they earn is diverse from their expectation. This is likewise happening in extensive advertisement and marketing. Last but not least, LOrals multinational promoting strategy is also their weakness. The reason why is become their shortcoming is mainly due to a few distinctions happened in the promotion and campaign of LOral products, in the matter of what kind of image they are trying to present.OpportunitiesLOral Group targeted on providing beauty and makeup products for different age levels of ladies. The constant market demand on these beauty products had allow LOral to take the opportunity to focus on their areas of expertise, especially on their hair styling and colour, fragrance and perfume, cosmetics and skin cares. LOral appeared with a known and familiar image around the world even in those developing countries. This company acts as the pioneer brand in the industry as well. Another open door for the organization is that they obtained a lot of market share because of numerous registered patents by LOral.ThreatsFor LOral, the greatest bane they commonly meet is that they need to confront with competitions among the same industry. Because their products continue to increase with , and indeed this may cause other brands took LOral reward of their profits. Besides, different economic conditions can also pose a threat to LOral. Since the greater parts of the products are just inside the background of the populace of developed nations yet in some way LOral takes care of this issue. Moreover, they produce products for the populace of under developed nations. In this manner, although the public do not think that LOrals products are daily inevitably, and it may be accompanied rejection, but the company is still in the best production lines to produce their products.Porters Five Force Model of LOralRivalry among the combative firms (High)Various companies competitiveness, for example Proctor and Gamble, Avon, Estee Lauder and Shiseido push LOral into the more elevated amount of rivalry in the current business of cosmetic and skin care products. Thesecontenders attempt to increase more market shares by keeping implement various strategies. LOral needs nonstop q uality enhancements for every production line in order to guarantee survival of this company in the industry. They must enhance their marketing take with the assistance of highest technology and innovation to obtain more market share and globally targeted their market.Potential Entrants (Low)It can be considered very low in the battle of potential entrants into this moderate industry. The market already exists with strong company like Estee Lauder, Avon, Olay, Proctor and Gamble, as well as LOral. This is very diaphanous that, there will be no serious threat or maybe little threat from any beginner of the business. LOral does not appear to have such a tremendous risk from any potential entrants.Potential Developments of Substitutes (Low)Aging is the main reason why bulk around the world need skin cares. As a leader in cosmetic and beauty sector, LOral seem like does not disturb by any potential substitute that come into the market. In additional, there is less substitution in th e anti-aging products and so, it brings less threat to the market. negotiate Power of Suppliers (LOW)LOral in the profession is a giant, has the huge capacity that their production is exceeding 45 billion units every year, and therefore the supplier will have little opportunity to pose the enormous threat to LOral. It is huge in world the quantity of supplier. so the supplier has few or simply does not have the ability to bargain with LOral. Therefore, LOral not faced with too many threats from its supplier.Bargaining Power of Customers (High)The appearances of numerous powerful competitors like Procter & Gamble, Shiseido, Avon and other companies cause higher bargaining power of customer in the market. Because the usability of different companys different products are high, the potential customer has the choice to go for other companies. Therefore, LOral faced with threat of want of customer. In this situation, LOral must deal with this threat earnestly, as to maintain themarket share of this company in profession.

Financial Case

By choosing the correct experiences to participate in, Target Corporation can continue their growth and competitiveness in the retail Indus try. executive Summary Target was first founded in 1 962, opening their first introduce in Roseville, Imines tot. The store was designed to differentiate themselves from the existing upscale store sees in the area. The companys idea flourished and by 2005, Target became a study retailing pop rouses, recording revenues of over $52 billion from stores located in 47 different states.One of the main reasons Target was able to become as successful as they are, is the idea of focusing o the shopping experience as a whole, and not just focusing on low-toneder prices compared to thee r competitors. By embracing this idea, Target has been able to successfully attract their target d anemographic, a medaled, collateralized female, with children. In todays market, Target faces 2 main competitors Walter and Cost. Wall Mart operates their stores similar to how Targets stores are operated, and their SST ores are generally in competing areas of another.Walter focuses on driving their prices as low a s possible, creating a very small profit margin on their items, but makes a large profit du to their large 1 marrow of sales. Cost is a warehouse retailer that charges a membership f e in order to receive their discounted prices. The company relies heavily on these fees, as they ma eke up 72. 8% of operating income. Cost attracts many of the equivalent customers Target attract s, but the companies are generally not in the same locations.Targets Capital Expenditure Commit place is made up of top executives who me et monthly to review all roof project requests costing more than $100,000. This commit tee could approve any and all projects, unless the projects were worth more than $50 million an in this case, the project would need approval from the board of directors. If the project involve sees openings unfermented location, a real esta te manager, located in that specific geographic area, was r expansible for the proposal and presentation Of the proposal. The committee uses different fact Ores when analyzing the capital project requests.The factors are NP and AIR, the size and cost of the project, the effect this project has on other Target stores sales, store sensitivities, variance e to prototype, customer demographics, and the push it has on the Target brandmark. By care Ely analyzing each of these factors and locations, we were able to come up with a decision for EAI chi location. Analysis and Recommendations The first project we pass on discuss is the Gopher Place location. The proposal is f or $23 million to pull in a POP Target Store. This location has a very strong NP and IR R in terms to the expense of the project.With the prototype NP achievable with sales of 5. 3% below R & P forecast, we would expect this store to be financially stable. The size of the pr Eject is reasonable, and with the strong NP and AIR the cost should be redeemed. The biggest factor against this location is the centralization of sales from preexisting Target stop rest. In this location, there are five Target stores already established and plans of two Inc miming Walter 2 Superstores. 19% of our sales are expected to come from existing Target stop rest in the area, not benefiting the corporation.This location has a relatively small creation, thou ugh they perplex been experiencing the largest population growth of the five projects. Only 12 % of the population fits our target demographic of adults with 4+ years of college education. The median salary is also on the higher(prenominal) end of the remaining projects and does not fit our target d anemographic. This location doesnt bring any new brand awareness to the Target brand and is go inning into a very crowded area of competition. The Whalen Court project is by far the most expensive project, costing $1 19. Million to build a unique, one floor Target s tore. This project has a project NP of $25. 9 million and an AIR of 9. 8%. With the large amount of investment, the NP and AIR figures AR .NET necessarily that strong but are still positive and could see growth. This is by far the large SST size project, with the largest expense by far. The expense alone makes us worried about the pr Eject. There are currently 45 other stores in the area, but this store would be the only one in a n urban center off major metropolitan area.This location would not have a major impact on Sal sees from other Target stores, but could take away customers from competitors that are cure .NET in the Metropolitan area. The population of 632,000 is by far the largest population and 45% of them fit our demographic of collateralized adults. This location also brings a nun queue branding and advertising advantage and the expense could be balanced against the brand wariness. The Barn is a proposal for a POP store costing $13 million and can reach its NP V with sal es 18. 1% below the projected. The small investment allows for a large return run, even if sales fall below the projected.There are no other Target stores in the area and the strong population of 3 151 ,OHO people fits our target median income. This project should have been passed already if it werent for a disagreement with the developer. Soldiers Square is a project for a Supermarket costing $23. 9 million. In order t o achieve the forecasted NP and AIR of $300,000 and 8. 1 % respectively, sales would en d to be at 45. 1% above the forecasted sales level. The area is largely populated with other rate leers and currently 12 Target stores, with plans of building another 12.