Saturday, August 31, 2019
Juan De Sepulveda Belittes the Indians
Juan Sepulveda was a man who strongly felt he could define a person or group as ââ¬Å"civilized or ââ¬Å"barbarians.â⬠Sepulvedaââ¬â¢s purpose in his article/primary source analysis was mainly to inform the Spanish about the Native Americans ââ¬Å"barbaricâ⬠society and how could either try and convert them to Christianity or destroy them. His audience is mainly the Spanish royalty, and also the Christian community. Sepulveda explains what the government and activity of the Natives are like, and degrades who they are so his audience could have a feeling whether they should be enslaved or converted.During Sepulvedaââ¬â¢s article/primary source, he mentions how he saw the government with ââ¬Å"â⬠¦ [No] written laws, but barbarian institutions and customs â⬠¦ what temperance or mercy can you expect from men who are committed to all types of intemperance and base frivolity, and eat human flesh? (lines 17-20).â⬠So far Sepulveda has had nothing positive to say about the Natives, and feels that they are far from civilized. Personally, this doesnââ¬â¢t seem too barbarous because everyone has a custom to something Sepulveda writes in a way that persuades that the natives are basically cavemen who know no better, compared to the Spanish norms.Although he is not lying since the natives eat human flesh, which would be barbarous, but its only safe to say that the natives are far from modern day society and the roles. Another piece of evidence that Sepulveda shares is that the natives would ââ¬Å"wage continual and ferocious war upon one another with such fierceness that they did not consider a victory worthwhile unless they sated their monstrous hunger with the flesh of their enemies. (lines 22-24).â⬠This time he proves a point that they would be barbarous, stating that the only reason Natives fight other Natives would be for food. As true as this may be, Sepulveda fails to tell the whole story.Indians would not fight daily for th e flesh of other humans, or else they would be extinct. And hidden to Sepulveda mind, he didnââ¬â¢t think about the diversity of the Natives and their different groups, so it becomes more clear that his Goal is to make them seem like savages so the Spanish would feel more bias on enslaving them rather than them being converted first. On one positive note, it is clear Sepulveda wanted to say something positive about the Natives, saying ââ¬Å"â⬠¦ Although some of them show a certain ingenuityà for various works of artisanship, this is no proof of human cleverness. (lines 28-29).â⬠If all Sepulveda has been saying was negative things, and have one positive note, then it must have really caught is attention that the Natives have a thing for artisanship. This may be a key point in Sepulvedaââ¬â¢s persuasion to converting the Natives to slavery. To say they are crafty would show that they are of use to something. This sentence he writes can be easily summarized that they have a talent, but the Spaniards will always be the superior to the Natives, as said in line 33, ââ¬Å" [New Spain] â⬠¦ are considered the most civilized of all.â⬠To break down my analysis of Sepulvedaââ¬â¢s article would be easily described in lines 57 and 58 that the ââ¬Å"[Natives] have stated quite clearly that they have been born into slavery and not to civic and liberal life.â⬠All that Sepulveda wants is a group of slaves that would later be converted to Christianity for the use and the good of the Spanish goals. It was clear s day Sepulveda wanted to make the Natives look bad (and good enough) to make the Spanish ruler feel they would come good use to slavery. Broken down into a nutshell, if the Indians look useless enough, but they have ââ¬Å"artisanship,â⬠then what better place to be than slaves. And the goals of the Spaniards are to spread their Christianity, so why not make them Christians as well.
Friday, August 30, 2019
Piaget and early childhood
Truss Excelsior College Even though Jean Paging passed over thirty years ago his work is still seen in the classroom today. There are three educational principles that are derived from Piglet's theory that continue to have a major impact on both teacher training and classroom practices, particularly during early childhood. Discovery learning, sensitivity to children's readiness to learn and acceptance of individual differences are the three educational principles that are still impacting the educational atmosphere (Beer, 2010).Discovery learning encourages children to learn through discovery by spontaneous interaction with the environment. Teachers place items in their classroom that students can use for exploration and discovery. Children can explore art supplies, measuring tools, puzzles, table games, building blocks, etc. To enhance learning. Teachers don't readily present verbal knowledge in this setting but encourage discovery by these tactile means (Beer, 2010). Sensitivity to children's readiness to learn is another principle derived from Page's theory.In this environment teachers introduce activities that build on children's current thinking, challenging their incorrect ways of viewing the world and enabling them to practice newly discovered themes. However if the child doesn't not show interest or readiness the teachers will not teach them until they show interest or readiness. Lastly acceptance of individual differences, gives credence to Piglet's theory that children undergo the same stages of development, they Just do it at different rates. For this reason teachers must plan activities for small groups and not the whole class.Evaluations must be related to the child's previous development rather than an average based on normative standards or related to peers in the same age group. This allows for learning tailored to individual differences (Beer, 2010). Although there are three main principles of Piglet's theory still found in the classroom today, her also theorized that there are limitations to early childhood thinking. According to Jean Pigged, egocentrics, conservation, concentration and reversibility and the lack of hierarchical classification, are limitations to early childhood thinking.These limitations are aspects in the operational stage of his cognitive development theory (Beer, 2010). Egocentrics, deals with children's ability to see things form another's point of view. Pigged conducted a three mountains problem, in which a doll was placed behind three distinctive mountains with the larger one facing the doll and the smaller ones facing the child. When asked to identify a picture from the doll's point of view they would only chose the picture that represented what they saw from their point of view.Conservation is explained as physical characteristics of objects remaining the same even when their outward appearances change. In a demonstration a child is shown two glasses with equal amounts of liquid. The child acknow ledges that the two glasses have the same volume of liquid. He then pours the liquid of one glass into a taller glass. Children on the operational phase of thinking will say that the glass that is taller has more liquid even though they didn't see any additional liquid poured to increase volume or any liquid removed to decrease volume.This task also explains two other aspects of his theory, concentration and reversibility. In this experiment the children focus, or center on the height of the glass. They do not process the fact that the changes in height and width are what make the liquid appear taller. This is the premise behind concentration. Irreversibility is also at play here. The children are not able to reverse the process and think that if she pours the taller glass of liquid back into the same glass it was poured out of it would take on the original shape from the original glass..
Thursday, August 29, 2019
Product-Market Growth Matrix Essay
Introduction Pizza Hut is based in Wichita, Kansas USA 19581. A woman and her two sons created pizza recipes. From here, a family friend advised the sons to open their own Pizza Parlor. 2. Pizza Hut is one of the flagship brands of Yum! Brands, Inc. , which also has KFC, Taco Bell, A&W and Long John Silverââ¬â¢s under its umbrella. Pizza Hut is the worldââ¬â¢s largest pizza chain with over 12,500 restaurants across 91 countries 3. In India, Pizza Hut has 133 restaurants across 34 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum!is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country 4. Borrowing $600 from their mother, the two brothers purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and the most successful pizza restaurant in the world 5. Pizza Hut franchisees exemplify the entrepreneurial spirit, which launched their system back in 1958. Through interest and initiative, the Pizza Hut system was able to develop new territories in the United States and overseas. Today, franchisees and joint-venture partnerships account for more than half of the Pizza Hut systemââ¬â¢s total units. Their development on the international front is a good indication of the growth that has characterized their system. Following the opening of the first international restaurant in Canada in 1968, the Pizza Hut restaurants quickly appeared in Mexico, South America, Australia, Europe, the Far East and Africa. Today, Pizza Hut operates in more than 100 countries and territories throughout the world 6. When Pizza Hut opened its outlet in Baroda, Gujarat they firstly thought that they should make a new pizza to the recipe of the local style in order to attract the local population. g They decided to provide the pizza according to the customerââ¬â¢s taste of choice7. This essay aims to answering the following question: ââ¬Å"Should Pizza Hut open a new outlet in Baroda? â⬠1. http://www. pizzahut. com/OurStory. aspx 2. http://www. pizzahut. com/OurStory. aspx 3. http://220. 226. 195. 78/pizzahut. co. in/about_us. php 4. http://220. 226. 195. 78/pizzahut. co. in/about_us.php 5. http://www. pizzahut. com/OurStory. aspx 6. http://www. pizzahut. com/OurStory. aspx 7. (Manager of Pizza Hut). Personal interview RESEARCH QUESTION Pizza Hut is an established brand all over India. To increase the growth of the new outlet, Pizza Hut recently set up a new market research on the outskirts of Baroda with the investment of __ Basically, Pizza Hut firms in India send Managers to spread proper awareness about their new outlet among the customers through different types of advertising and keep the customers informed about their advancements in current outlets 10. Commercially, I expect that the opening of the new branch will lead to an increase in sales in Baroda, Gujarat, and could increase the market share of Pizza Hut. For this reason, they want to be able to successfully market their new firm when it is commercially launched. As previously mentioned, to increase its growth and successfully market their upcoming outlet, Pizza Hut has been reviewing various promotion strategies like price reduction, to increase the price in their marketing budget and increase in number of staffs 11. So increasing the production by opening the new outlet and to increase the number of staff to work in both of the outlets is a strategy that Pizza Hut is strongly considering in order to increase their growth in the domestic market 12. 8. (Manager of Pizza Hut). Personal interview 9. (Manager of Pizza Hut). Personal interview 10. (Manager of Pizza Hut). Personal interview 11. (Manager of Pizza Hut). Personal interview THEORETICAL FRAME WORK The Growth of a business can be measured in many different ways such as assets, sales revenue, operating profit, market share, value added, and number of employees 13. As information of pizzas is involved, Pizza Hut believes that what they bring new in the market is not compared with any of the products of any another firm which is selling pizzaââ¬â¢s14. I commercially expect that the opening of the new firm will lead to increase in sales in Baroda, Gujarat, and could increase the market share of Pizza Hut. Due to this, they want to be able to successfully market their new firm when it is commercially launched. Pizza Hut aims to convince the customers to set down their new business, (target market) 15. The other promotional method used by Pizza Hut and to spread the awareness about their new outlet is to do market research. I did the market research for Pizza Hut so that they can locate their new outlet where there are more potential consumers. High income group was also asked about the opening of a new outlet, before it is brought up in the market. Pizza Hut believes that the methods used to research on opening a new outlet take hold of the attention of the customers for long time, so that they can visit the outlet frequently16. For reasons mentioned above, growth is widely regarded as the most favorable method to increase the profit level. 12. http://www. tutor2u.net/business/presentations/strategy/businessgrowth/default. html 13. (Manager of Pizza Hut). Personal interview 14. _________ 15. (Manager of Pizza Hut). Personal interview 16. (Manager of Pizza Hut). Personal interview METHODOLOGY To reach a suitable conclusion, an in-depth qualitative and quantitative analysis shall be conducted by using different business tools to the primary data as well as the secondary data collected. The primary data contains the interview of the Manager of the Pizza Hut outlet which already exists, the opinion of the customers who visit the exiting outlet and a few other people. Market research: This will contain the content of the market research and what it entails. This was conducted by me. Analysis of market research: This will contain the graph and an explanation about how many people will visit the new outlet (assumption) from the old outlets daily earning. Swot analysis: This will contain the strength, weakness, opportunity, and threats of the business for opening the new outlet. Ansoffââ¬â¢s matrix: A model which identifies growth strategies for a business and it is based on an analysis of their products and their market. Pest-g: This will identify the political, economical, social and technological, as well as the environmental problem of the firm. Cost analysis: Cost analysis will be conducted to find out the quantifiable and unquantifiable cost involved in increasing the personal selling. MARKET RESEARCH Market research is the collection, collation and analysis of the data relating to the marketing and consumption of the goods and the services18. Market research helps in opening the new outlet, tells us were we stand in the market and how we can improve. How many times does the customer visit Pizza Hut? |Group of people |More than once a week |Once a week |Fortnight |Monthly or less | |Family |04 |20 |45 |25 | |College students |35 |50 |36 |19 | |Above 50 |00 |05 |36 |30 | |Teenagers |40 |45 |26 |17 | (18) Here the market research data is organized according to age group. |Market research done of the location |Yes |No | | |(%) |(%) | |Sayajigunj |66 |34 | |Karelibaug |68 |32 | [pic] Here I have conducted the market research for the two different areas and I have come to a conclusion that in Karelibaug there are 90% of people saying yes to open the new outlet 20. This is due to one outlet of Pizza Hut not providing delivery services to distant areas21. So if it is in that area then many people can visit the outlet and this will give more profit to Pizza Hut. As people from Fathegunj, Sayajigunj, city area and Karelibaug can visit as it will be nearer to them 22. 17. market research done by interviewing different people 18. business studies book by Dave hall pg 147 19. interviewing different age group of people 20. People gave reason that why in these two areas. 21. Told by the people staying in that area. ANALYSIS OF THE PRIMARY DATA The finding of the market research which I have done for Pizza Hut will be analyzed to identify specific market attributes such as the manner in which the customer will respond more. In addition to this, it will identify important information such as the effectiveness of the market research results given by the customers will be discovered. From this data, it will be possible to judge the weaknesses of Pizza Hut. Recommendations will then be made by me on methods which Pizza Hut can adopt to overcome these weaknesses. Once Pizza Hut overcomes these weaknesses, it will have a better chance to successfully market their new outlet, and at the same time increase the sales from their current outlet. The graph below compares the frequency of teenagers who visit Pizza Hut as opposed to college students. [pic] 22 The ratio of college student is more than teenagers23. This means that on an average, college students visit Pizza Hut more compared to the teenagers. This graph tells us how many families and those above 50 wish to go to Pizza Hut. [pic]24 22. market research done by interviewing different people 23. (Manager of Pizza Hut). Personal interview 24. market research done by interviewing different people SWOT ANALYSIS Swot analysis: swot analysis is an analysis of the internal strength and weaknesses and the external threats and opportunities that Pizza Hut faces. The swot analyses will illustrates how the external opportunities and the threats can be matched with the Pizza Hutââ¬â¢s internal strength and weaknesses to result in a set of possible strategic alternative. This would identify Pizza Hutââ¬â¢s distinctive competencies and the opportunities that the Pizza Hut is not currently taking a due to lack of appropriate resources swot means : S-strength W-weaknesses O- Opportunities T-threats Strength(S): these are the things which I observed, Pizza Hut and their staff do and which is the strength for them: They are well known for their pizzas 26. They provide good quality, taste and quick service 27. Their good service; grooming, cleanliness, and good interaction with the customers make customers want to visit them again 28. Due to their good taste and grooming, the other domestic pizza outlets try to compete and learn from Pizza Hut 29. Reputed brand, market excepted very easily, Due to the above, Pizza Hut makes good profit30. Pizza Hut has the ability to provide itââ¬â¢s customers with deals, offers and specials so that they can save money and get more value. This is a strength for the organization as it makes customers purchase more while receiving more value for their money. Customers use these vouchers and specials when ordering in bulk or for everyday orders. Weaknesses (W): these are the things which I observed and Pizza Hut does poorly and in which they can be affected are: During the weekends, Pizza Hut is full of customers, during that time the service is poor 31. There is little to no place for the people to sit who are waiting to be seated32. Availability of other multinational outlets like Mac Donald and Dominos will be the competitors of Pizza Hut too. 33 Opportunities (O): the directions which the business could take in future like: By opening a new outlet there will be an opportunity for growth of the business and development for employees34. If a person was previously employed by Pizza Hut and has passed the Pizza Hut course with the appropriate certificate, then they are able to receive double their salary35. Pizza Hut is a branded and a multi-national chain, therefore it allows staff salaries to be double that which is offered to other staff in other companyââ¬â¢s36. Threats (T): the threats to a business arise from the activity of the competitors and failing to take opportunities like: Pizza Inn is the domestic pizza outlet in Baroda; both of them are doing very good profit-wise therefore Pizza Inn is a threat for Pizza Hut37. Pizza Inn is a well-known organization to the Baroda community as it also provides good quality and taste and this is a threat to Pizza Hut as this is one of Pizza Hutââ¬â¢s strengths. 25. business studies book by Dave hall pg 38 26. http://www. tutor2u. net/business/strategy/SWOT_analysis. htm 27. (Manager of Pizza Hut). Personal interview 28. (Manager of Pizza Hut). Personal interview 29. (Manager of Pizza Hut). Personal interview 30. (Manager of Pizza Hut). Personal interview 31. (Manager of Pizza Hut). Personal interview 32. (Manager of Pizza Hut). Personal interview 33. (Manager of Pizza Hut). Personal interview 34. interview taken while doing market research 35. (Manager of Pizza Hut). Personal interview 36. (Manager of Pizza Hut). Personal interview 37. (Manager of Pizza Hut). Personal interview 38. (Manager of Pizza Hut). Personal interview THE ANSOFFS MATRIX The ansoff matrix: The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy38. Ansoffââ¬â¢s matrix will allow the firm to consider the alternatives open to it for entering a new market or entering new product into the market39. Product | |Existing |New | |Existing |Market penetration |Product development | |New |Market development |diversification | Market Market penetration: market penetration is used to achieve the growth in the existing market with the existing product40. Market penetration uses the marketing mix to push the product which is gaining as much as market share and as quickly as possible41. Market penetration seeks to achieve four main objectives: Increase usage by existing customers, maintain or increase the market share of current products42. Pizza Hut is the branded outlet so that people use the substitute outlet less (Pizza Inn, u s pizza, Uncle Samââ¬â¢s Pizza, and Dominos). Pizza Hut encourages customers to use their outlet more regularly by providing new taste to the customers43. Product development: this is concerned with marketing new or modified products in the market for the customers 44 like: Normal pizzas intend to act as a replacement for the new product which will be introduced45. Market development: this involves the marketing of the existing product in the new market such as: As Pizza Hut has one outlet already in the market, they will open a new outlet in Baroda but in a different area. They will introduce some new products when they open their new outlet. However, they will need to continue the marketing of their old and classic products along with the new products46. Diversification: this will occur when the product is developed for the new market. Diversification allows a business to move away from the trust upon the present market and product47. 38http://www. tutor2u. net/business/strategy/ansoff_matrix.htm 39oxford study course book by jo toy pg 32 39. http://www. tutor2u. net/business/strategy/ansoff_matrix. htm 40. business studies book by Dave hall pg 239 41. oxford study course book by jo toy pg 32 42. http://www. tutor2u. net/business/strategy/ansoff_matrix. htm 43. (Manager of Pizza Hut). Personal interview 44. (Manager of Pizza Hut). Personal interview 45. Manager of Pizza Hut). Personal interview 46. business studies book by Dave hall pg 239 PEST ââ¬âG ANALYSIS Pest g: this will look at the external environment and the global factors that may or will affect a business. It can provide a quick and visual representation. It is usually divided into five external influences on a business-political, economic, social, and technological and green46. Political: this is concerned with how political developments, regionally, nationally and internationally might affect a businessââ¬â¢s strategy47. Political development is not so relevant in this instance as Pizza Hut has an existing established branch which is not affected by this external factor, the political issues are not so important because they do have the outlet in India and Baroda. For opening the new outlet government factors are not important as it already has opened one outlet48. Economic: this might include the analysis of a variety of economic factors and their effect on business they include: consumer activity, economic variable, government policy, the effect of change in product and labor markets49. Pizza Hutââ¬â¢s outlet which is Baroda, Gujarat ââ¬â has competitors in Baroda, Gujarat50 however, these are not Pizza Hut branches ââ¬â they are other competitors such as Dominos and Pizza Inn. These have an economic external influence as it affects the consumer activity as customers may prefer to go to Dominos if there is better service, quality and price offered. The new place suggested trough market research, there mainly the people with their families and above 30 will visit. It is not that the youthââ¬â¢s wont visit but there are less youthââ¬â¢s in that area compare to the area where the current Pizza Hut is located. Social: how is Pizza Hut affected socially? It is not likely that Pizza Hut will be affected socially as each age group visitââ¬â¢s Pizza Hut51. Due to the location of the old Pizza Hut site (located near commercial places) it attracts a lot variety of consumers. The new site will be located in a suburb where there are families therefore the market will be families. When a whole family eats a meal at Pizza Hut, they tend to splurge on extras such as drinks and sides. This is positive for the organization in terms of profit. However, in Karelibaug, families wonââ¬â¢t come daily or once a week to have pizzaââ¬â¢s so it can be affected socially. Generally in the new outlet older segment people will visite. Technological: Businesses operate in a world of rapid technological change. The organization needs to regularly review the impact of new technologies upon their activities. The product can become old-fashioned quickly. The production method can become out of date52. Pizza Hut looks that how they are different from other firms such as Pizza Inn, Dominoââ¬â¢s pizza, us pizza and many other domestic outlets for pizzaââ¬â¢s. Even Mac Donaldââ¬â¢s is a competitor. One technological factor which could effect the environment is how Pizza Hut creates its products such as the production line in which a pizza is made. 47. business studies book by Dave hall pg 38 48. business studies book by Dave hall pg 38 49. (Manager of Pizza Hut). Personal interview 50. business studies book by Dave hall pg 38 51. (Manager of Pizza Hut). Personal interview 52. (Manager of Pizza Hut). Personal interview53. business studies book by Dave hall pg 38 COST ANALYSIS Cost analysis is currently a some what controversial set of methods in program of evaluation one reason for the controversy is that these terms cover a wide range of method, but are often used interchangeably. There are two types of cost associated with hiring new place. They are fixed cost and variable cost. Both these cot will be identified to check the financial growth of the undergoing new outlet. Both are classified as below: Fixed cost Hiring charges foe the new place Salary of the staff Minimum hiring charges of telephone. Variable cost Production cost Office usage Approximately amount of profit for the new outlet May by through which you will be able to fine out pbit (profit before interest and tax), pbt (profit before tax), pat (profit after tax). | | |Per month |Per annum | |Sales | |1350 |16200 | |- variable | |60 |720 | | |contribution |1290 |15480 | |- fixed cost | |45 |540 | | |PBIT |1245 |14940 | |- interest | |78 |940 | | |PBT |1167 |14000 | |- tax | |350 |4200 | | |PAT |817 |9800 | 55 From the above assumption we can conclude that profit on pbit is approximately equals to 65. 60% |1260 |720 | |100 |? | |= 57. 14 | This is the variable cost |1260 |540 | |100 |? | |= 42. 58 | And this is the fixed cost. Variable cost of new outlet is higher than its fixed cost about 14. 12. Contribution of new outlet is about 96% which can be calculated by following formula: |Sales |contribution | |16200 |15480 | |100 |? | |= 96 | 56 Variable cost depends upon number of units of new outlet but the fixed cost is fixed. Cost may also be defined in different class For example: production cost office cost selling and distribution cost We can include raw material cost for the pizzaââ¬â¢s and service cost for the pizzas. In production cost all the administration expense and legal and professional charges in office expense. We can bifurcate the transportation of the delivery man and advertisement expenses as selling and distribution charges. Selling and distribution charges can depend on number of unit sold and cost up till cost of goods sold always depends on goods sold57. 55. (Manager of Pizza Hut). Personal interview 56. (Manager of Pizza Hut). Personal interview 57. (Manager of Pizza Hut). Personal interview INVESTMENT APPRAISAL Investment appraisal is the evaluation of an investment project to determine whether or not it is likely to be worthwhile. It is essential to appraise the investment Pizza Hut will undertake and to establish weather it is going to be beneficial. Below are the techniques, which will assist appraising the investment: â⬠¢ Pay back period and â⬠¢ Net present value Pay back period This technique assesses the number of years it will take foe the Pizza Hut to recover all their initial costs. This is a very simple tool as it ignores most of the costs the firm would incur due to opening a new outlet. The cash flow is also an approximate estimate when there are too many variable then Pizza Hut cannot control. They assume that they have more customers and 10% more profit throughout the year than what they had the previous year. There were a few assumptions made for the cash flow. These were that the machine they used to make pizzaââ¬â¢s worked at 100% capacity and all products were sold. |Pay back period for the new outlet | |Year |Net cash flow | |0 |-10,00,000 | |1 |2,00,000 | |2 |6,00,000 | |3 |3,00,000 | |3,00,000 |12 months | |2,00,000 |? | |= 8 months | You can get 2,00,000 in 8 months so our net pay back period for investing RS 10,00,000 in new outlet is 2 years and 8 months. Analysis of pay back period. The pay back technique has shown us that it takes 2 years and 8 months to pay back for the new outlet. However, we learn form the market research and swot analysis that there are mainly people above 35 hence it would be smarter from them to do some thing which might attract the youth from other areas and influence them to visit that outlet too. Net present value Net present value incorporates the principle of time value of money by converting payments at different times to the equivalent values at the common reference time. The discount factor used is 4% as the interest they could have got from the bank currently is 4%. I then did NVP. |Year |Net cash flow |Discount factor 4$ |Present value | |0 |-10,00,000 |1 |10,00,000 | |1 |2,00,000 |0. 9615 |1,92,300 | |2 |6,00,000 |0. 9246 |5,54,760 | |3 |3,00,000 |0. 8890 |2,66,700 | Analysis of net present value The new outlet will generate ____ amount after 5 years. ORGANIZATIONAL CHANGES To effectively deal with the increase in the growth by expansion, it is necessary for there to be some internal changes. It is very necessary that the staffââ¬â¢s grooming should be done properly, so that they can serve the customers in a professional manner. When they open their second outlet from a single, Pizza Hut will have to keep some one on whom they can trust and can rely on and they have to shift a few staff from the present one to the opening one. As they opening a new outlet, they are turning from one into two outlets. Due to this the position of many of the staffââ¬â¢s have been will be changed. This change does not affect their work, they have an effective communication channels among the employees. This could be in the form of giving the staff a proper atmosphere in which they can settle easily, the changes in the outlet and the goals that the Pizza Hut wants to attain. RECOMMENDATION Starting up the new outlet, initially it will not give them that much profit but it will definitely give some. For this: 1. Pizza Hut should shift few of their staff and of course one of the leader to supervise from the existing outlet to the one which will open in the near future. 2. They should appoint few new staff for the existing outlet and also foe the futureââ¬â¢s outlet so that the one who are new in the new outlet can get t know more from their seniors who are shifted from the existing business. 3. For marketing about their new outlet they should restructure they method in which the do the marketing. 4. The market research was done on few people in Baroda, Gujarat, and not in the whole of Baroda. So the extensive market research needs to be conducted across the whole Baroda, Gujarat to get the proper kind of information about the location. CONCULSION The report shows that Pizza Hut should pen the new outlet in Baroda, Gujarat, India. If Pizza Hut increases their staff, then it would be in a better position to serve the customers and if they shift few of their trained staff and give training to the new staff to whom they are going to appoint then they would also be in the better position. They should also shift one of the managers to the new outlet so that in case if any problem occurs then they will be able to handle it. The financial aspects of the undertaking are not the problem for the Pizza Hut as it is in a strong financial stage. But the recruitment of the new staff cold affects the staffs. The environment and the working portfolio of the staffs will be changed as Pizza Hut will reconstruct the marketing set-up. So before employing the new staff Pizza Hut should let the old staff settle into their working environment. As previously said, the personal interview were only conducted in Gujarat, and the result of this only represented he view of customers from Gujarat. Hence, the further market research needs to be done to get a broader perspective on this study. The indirect costs associated with the undertaking the project will have to ascertain. As previously mentioned, one indirect cost is that a large recruitment could lead to a decrease in the motivation of the existing staffs. Other indirect cost could be in the form of the training program for the new recruits to a specialist company, so that it is done efficiently. If the new recruits do their job well, serve the customers in the proper way, follow the training properly, are groomed very well and give the best service then this would motivate the customers to visit them again. Graph showing the frequency of visits to Pizza Hut by college students and teenagers 0 10 20 30 40 50 60 More than once a week Once a week Fortnight Monthly or less time period College students Teenagers graph showing the frequency of visit to Pizza Hut by families and people above 50 0 10 20 30 40 50 More than once a week Once a week Fortnight Monthly or less time period Family Above 50.
Statement for application to university Essay Example | Topics and Well Written Essays - 250 words
Statement for application to university - Essay Example I could not especially imagine leaving all of my friends and relationships with professors behind. However, I arrived at Illinois Institute of Technology(IIT) which was ranked as one if the top ten overall best Colleges among the United States National University. Being a private university, Illinois Institute of Technology provide a wide variety of science courses. This includes; engineering degree programs, architecture, food process engineering, telecommunication and software engineering. Following discussion with our dean professor, I realized that Illinois Institute of Technology (IIT) would be the best college to prepare me for my civil engineering career. I believe that in Illinois Institute of Technology, I will be able to gain first-hand experience through their internships andcampus academic launches and events. I discovered that each year, the campus organizes a launch in which students can showcase their homemade devices as they catapult their invention along the streets of Chicago. In addition, the school provides a technological curriculum where students get distinctive and relevant education in a scientific and technological environment where professional knowledge creation and innovation is advocated and emphasized. In addition, the university has launched a system where students can experience interprofessional projects programs like last year, one of the collegeââ¬â¢s student launched a perfect power system which basically tried to eliminate costly outages, power disturbances that were power related and alternatively control greenhouse gas secretion. Learning in IIT will make me a graduate not only on a viable job prospect, but also as a well-rounded and learned adult who can make diverse and valuable contributions to my community. Illinois Iinstitute of Technology would be the learning institution for
Wednesday, August 28, 2019
Case study Example | Topics and Well Written Essays - 250 words - 31
Case Study Example The answer to all of these questions is in fact quite simple. It is the respective companyââ¬â¢s attitudes towards the employs that work for them that help to define the way the company is viewed in the marketplace and has certainly heavily contributed to the runaway success that they have been able to earn. All of these companies websites make it very clear on their careers panel that the very heart and soul of their business model rests on the thousands of employees that contribute to the larger enterprise. Far more than lip service, the success of the company combined with the marginally higher level of pay that they give to their employees as compared to their competitors help to make each of these firms into the success story that they engender today. Sadly, these cultural aspects of employment do not always correspond to the remainder of the marketplace. I distinctly recall working for more than 1 retail store that treated their employees as a disposable good. In this way, the loyalty of the employees was severely diminished and the moral that was necessary to implement many store policies was all but
Tuesday, August 27, 2019
Applied Research Project Capstone Essay Example | Topics and Well Written Essays - 250 words
Applied Research Project Capstone - Essay Example The Department of Homeland Security (2010) also argues that the new and evolving threats that need close attention are cyber security, prevention of cyber crime, and the protection of the critical infrastructure. The article provides information on how through international cooperation there have been efforts to foster the establishment of the national and international watch and warning networks in order to detect and prevent cyber attacks as they emerge. Information on public awareness on cyber security is also found in the article. Besides, there is also information on the need for coordination and cooperation between the government and the private sector to ensure cyber security. The article by the National Institute of Standards and Technology (2014), provides a framework for enhancing critical infrastructure cyber security. Since the United Statesââ¬â¢ cyberspace is connected to the rest of the world, attacks can cross the border at lightening speed. The article also provides information on the significance of critical infrastructure to the national and economic security of the nation. Moreover, there is information on how internet traffic can be monitored and malicious intrusions to the critical infrastructure systems detected. Department of Homeland Security. (2010). Preventing and Defending Against Cyber Attacks. Retrieved February 26, 2015, from: http://www.dhs.gov/xlibrary/assets/defending-against-cyber-attacks-november-2010.pdf National Institute of Standards and Technology. (2014). Framework for Improving Critical Infrastructure Cyber Security. Retrieved February 26, 2015, from
Monday, August 26, 2019
Talking Back Essay Example | Topics and Well Written Essays - 500 words
Talking Back - Essay Example She describes how she was brought up in the Southern, which was dominated by male dominance. In her own words, Hooks narrates that she grew up in a father-dominated household. In addition, she attended a segregated high school. Nevertheless, she struggles to find herself. She narrates of her experiences while striding in California and Wisconsin in predominately-white universities. Whale there, she had to contend with a series of racism and sexism incidences. She however learnt to deal with such ordeals. The racism and sexism that characterized her schooling did not deter her from attaining her dream. She grew up to become a prominent writer. Deep in the book, Hooks dedicates some of the essay towards the general discussion of the plight of women in the United States, particularly black women. She narrates how the womenââ¬â¢s movement and its role in the society. Hooks also talks about white supremacy and its impact on feminism. In addition, she narrates how black homophobia had dominated the United States and how it perpetrated racism. She also mentions number of racist feminists. Other general topics explored in the book include the politics at Yale as well as the significance of teaching womenââ¬â¢s literature in schools. She also describes a series of intimate violence. The book is more of an autograph. She provides a detailed description of some of the experiences she went through in her own life. Hooks manages to blend her own personal experiences with the occurrences in the society at the time. Through this book, she focuses on the interconnectivity that exists with race, class and gender and their ability to enhance and perpetrate oppression and domination. Hooks provides a comprehensive definition and description of oppression and domination. She also suggests ways through which we can end or avert these vices. One quote that caught my attention is that in which Hooks states that ââ¬Å"It is necessary for us to remember that as we
Sunday, August 25, 2019
Haircare Limited Case Study Example | Topics and Well Written Essays - 2000 words
Haircare Limited - Case Study Example They include both present and future expected losses." (Cornell Law School) The torts may be classified as specific torts pertaining to trespass, assault, battery, negligence, products liability and intentional infliction of emotional distress. In the instant case study of Hair Care Limited this paper envisages analyzing the legal position with respect to the claim for damages by Joan, the claimant against the Hair colorant manufacturers Hair Care Limited and Barber, the proprietor of a hair dressing salon for the personal injury suffered by her by using the colourant manufactured by Hair Care Limited. The paper also discusses the liability of the hair dresser Barber towards compensating Joan for her injury and suffering. The instant case is because of the negligence of Barber, the hairdresser to advise the beautician or the customer about the potential danger of the usage of the colourant and the requirement that a patch test is to be conducted before use. Although, he was having knowledge of the potential injury he didn't care to advise the people concerned. Hence it is a case to be claimed by the plaintiff Joan under Tort arising out of negligence. The following is the discussion on some of the issues concerned with negligence and tort. Negligence is the most important tort in terms of cases and mon... Negligence may be defined as breach of a legal duty to take care, resulting in damage undesired by defendant to the plaintiff. Tortuous liability arises from the breach of the duty primarily fixed by law. Such duty is to care. In order to have negligence there: Must be a duty of care Breach of that duty Result in damage Breach of a Duty: "In many cases no duty of care has to be investigated because they are obvious. The question is therefore: is there s a breach of that duty. It is obviously a question of standards. The idea of reasonableness is linked with how people react." ("Jus" d'orange) Blyth v Birmingham Waterworks 1856: Negligence is the omission to do something which the reasonable man would do or not do something which the reasonable man would not do. Other factors in accessing that reasonable care are: Probability of the thing occurring Seriousness of the event at risk if it did happen Practicality and precautions Consideration of the social value of the defendant's activities Product Liability and Manufacturing Risks: A manufacturing defect will attract liability. In Grant v. Australian Knitting Mills (1935) Manufacturer of underwear out of wool. One of the products to clean wool is sulfate. Through an error, the garment bought by plaintiff was not washed off from sulfate. He was sensitive & washed them but not sufficient which resulted in huge dermatological reaction which almost killed him. Proceedings were brought against both the seller and the manufacturer. The manufacturer's defense was that it was the first instance they ever had any complaint and hence they should not be blamed. On the contrary they were really careful. The Privy Council said: one explanation is that an employee was negligent then it
Saturday, August 24, 2019
The Case Of Brian Keith Rose Term Paper Example | Topics and Well Written Essays - 1250 words
The Case Of Brian Keith Rose - Term Paper Example Rose was initially charged in State court in Baltimore County though evidence in the form of a partial fingerprint was thrown out by a Baltimore County Judge. The United States Attorney took over the case after Judge Souderââ¬â¢s October 2007 ruling. Souderââ¬â¢s ruling was based on the fact that technique used to analyze the fingerprints was not scientifically reliable. State charges against Rose were then dropped and the case was re-filed in the US District Court (Brendan, 2010).MD Rule 5-702 requires that latent fingerprint identification methods rest on reliable factual foundations and in this case the ACE-V method used was not proved to be reliable and factual in State Court. Initially no latent fingerprints were identified by the crime lab and homicide Detectives suggested several names of suspects to the crime lab. At that time these names, including Brian Rose, were compared to the latent print recovered. Both sides in this case requested that the Court determine the re liability of the ACE-V methodology, hence allowing or disallowing the latent prints as evidence. The defendants contended that the ACE-V is not a method which has been scientifically tested, thus the error rate is unknown. Without an error rate it is impossible to know the reliability of this methodology. A fingerprint is in essence a reproduction of friction ridge formations of the surface of a finger, left by the transfer of oil or other matter between the finger and the object. These ridges form before birth.
Friday, August 23, 2019
Colonial theory questions and joe turners come and gone Essay
Colonial theory questions and joe turners come and gone - Essay Example The play also chronicles the conflicts of slavery, identity, discrimination and racism and migration that the African-Americans had to deal with during the western colonization. Generally, the events in the play represent the kind of life that Africans were exposed to during the period of western colonization. The three main themes covered by the play are identity, migration and racial segregation. Racial Discrimination During the colonial period, western countries established colonies on other continents with the aim of making profit, expanding their territories and power, and for political and religious reasons. In Africa, the move of the western nations to colonize the continent exposed Africans to slavery, migration, discrimination and loss of African identity (Bloom, 135). Thus, in his play, August Wilson highlights the oppressions that the African people were exposed to during the colonial period. Similar to the period of western colonization, August Wilson, in his play present s African-Americans as being exploited and discriminated against by the whites. And, just as Africans were forced to migrate to other areas due to racial discrimination, August presents the life in the American South as marred with intense discrimination thus forcing some African-Americans such as Martha to migrate to Pennsylvania.
Thursday, August 22, 2019
Prime Minister Essay Example for Free
Prime Minister Essay As he walked up the rickety stairs to the graveyard, his hand flaking the paint off the banister, listening to the thunderstorm overhead, Jake felt apprehensive. He was startled by the rustling of the autumn leaves in the bitter wind and the dancing of their shadows cast by the orange street light. He had left his friends house in a good mood but that was long gone as he sensed the peril that he was in. It was back. A creature had been following him on or off for weeks now and Jake could hear the sound of two extra footsteps a few metres behind him. He turned around but, as always, there was no one there. He knew he was not imagining it, but he didnt want to tell his family or friends as they would just laugh at him. While turning round once more he and thought he caught a glimpse of something, too big for a dog but too small for a human. He broke into a run and knew that his follower had done the same. He looked round and saw that his assailant was now making no effort to hide. The ground was being eaten up by this monster like creature that was pursuing him and he knew there was no hope. His screams for help filled the air but it was too late for there to be anyone out to hear him. He looked around for any means of protection and saw a stake with a note about the up-and-coming Easter egg hunt in the graveyard. Wrenching the stake from the ground, he turned to face his attacker; seeing how close the monster was too late. The creature was right at the end of the stake and as he collided with it, the stake went straight through his right shoulder. As Jake looked down at the victim that was now pinned to the ground by the stake he saw its coal-black cape, its milky-white fangs and his blond hair and blue eyes in the reflection off its pale white eyes. He started to run, as what he saw was a creature that he had thought only appeared in nightmares. It was a vampire! Ã As the sweat ran down his wrinkled face, the Prime Minister struggled to answer the last question concerning the rising number of murders in populated towns and cities. He knew that this new problem was going to be hard to solve and could cost him his job but he would do his best. He left the interview in a hurry, trying to get away from all the questions. As he finally got out the door, ignoring the crowd of reporters with their cameras flashing at him, his personal assistant rushed to his side and told him that he had urgent news from the Minister of Defence. He walked, wearily, but briskly, to his office and picked up the phone to his colleague. Prime Minister, I have urgent news regarding our current problem, he explained with a tone of graveness in his voice, We have video evidence of one of the creatures that are committing these assaults. Creatures? the Prime Minister asked, wondering if his colleague had made a mistake. Yes. We appear to have the first ever sighting of vampires in the world. I think we should try to get hold of one of them to question it. Yes, of course, please keep me informed of any more news that comes in, the Prime Minister stuttered incredulously, his face turning white at the thought of vampires on the loose. He knew that whatever it was that had to be done had to be done quickly, or else the whole population was in danger. The Minister of Defence had had a hard day. His phone had been ringing all day with enquiries from police stations all over the country. He was glad that he had finally found out the nature of the problem that the nation was facing. He knew that the Prime Minister was under extreme pressure but he was seriously losing faith in his ability to cope with this crisis. He was looking older every day, his good looks gone and his famous, lush brown hair was now grey and clearly thinning. The stress of his job was taking its toll and some of his recent decisions had been so questionable that the Press was having a field day. He knew that his doubts were shared, not only by the members of the Cabinet but by a large section of the population. As the phone started ringing once more, he cursed and picked it up knowing that it would be from another Police Officer in some part of the country asking for advice on what to do with another victim of an assault. That is why he was surprised by what was said.
Wednesday, August 21, 2019
Push and Pull Strategy Essay Example for Free
Push and Pull Strategy Essay Push Strategy A ââ¬Å"pushâ⬠promotional strategy makes use of a companys sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of push selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A push strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull Strategy A ââ¬Å"pullâ⬠selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of childrensââ¬â¢ toys ââ¬â mainly on television. Consider the recent BBC promotional campaign for its new pre-school program ââ¬â the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital childrens channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. In 2001, BBC Worldwide (the commercial division of the BBC) achieved sales of à £90m from its childrens brands and properties last year. The demand created from broadcasting of the Fimbles and a major advertising campaign is likely to ââ¬Å"pullâ⬠demand from children and encourage retailers to stock Fimbles toys in the stores for Christmas 2002. Difference Between Push And Pull Strategy Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in control of what the message is, how it is seen, when and where. Marketing activities that encourage your prospect to seek you out and find out whether you have something of value to offer them. Pull marketing activities build relationships and can include blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of attraction, incorporating all the components of your personal brand to attract and retain these people as your biggest fans. Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Some classic examples are ââ¬Å"half off!â⬠or ââ¬Å"bring in this coupon to save 25%â⬠or ââ¬Å"buy one get one freeâ⬠, etc. With pull marketing, you are trying to create a sense of increased, time limited value so that the customer will come into your store to buy. Pull is not about pulling consumers in; itââ¬â¢s about giving consumers a reason to pull us in. Remember truism #1 ââ¬â theyââ¬â¢re in control; they (not we) decide where they go and what they experience. Weââ¬â¢ve lost the right to pull consumers anywhere (if we ever really had that right at all.) Pull means that we to go to them, join their communities, give them reasons to voluntarily draw us into their personal media experiences. Weââ¬â¢re not interrupting them. Theyââ¬â¢re opting into us.
Problem Statement And Methodology Engineering Essay
Problem Statement And Methodology Engineering Essay Refrigeration or Cooling may be defined as the process of removing heat. This process may be accomplished by using one of the refrigeration systems; vapor compression, absorption or thermoelectric refrigeration systems. The first two systems need high and low pressure sides of a working fluid to complete the refrigeration cycle. The thermoelectric refrigeration system, however, uses electrons rather than refrigerant as a heat carrier. (Davis, 2005) Thermoelectric coolers are greatly needed, particularly for the developing countries situation where long life and low maintenance are needed. In this aspect, thermoelectrics cannot be challenged, in spite of the fact that their coefficient performance is not as high as for a vapor compression cycle. Thermoelectric refrigerators have the advantages of being small, lightweight, rugged, reliable, and insensitive to orientation, noiseless, portable and low cost in mass production. (Davis, 2005) Thermoelectric cooler has been widely used in military, aerospace, instrument, and industrial or commercial products, as a cooling device for specific purposes. This technology has existed for about 40 years. (Riffat, 2000) Many researchers are concerned about the physical properties of the thermoelectric material and the manufacturing technique of thermoelectric modules. In addition to the improvement of the thermoelectric material and module, the system analysis of a thermoelectric refrigerator is equally important in designing a high-performance thermoelectric refrigerator. (Huang, 2000) The heat flux generated in the processor chip is rising day by day at a very fast rate with development because of reduction in CPU sizes and large amount of heat load generated at the chip. Consequently, it is becoming a challenging task for researchers to handle such enormous amounts of heat fluxes. Moores had proved that number of transistors on a integrated circuit is increasing exponentially year after year .So heat load in the CPU also increases at the same rate with the increase in the speed moreover the size of the chip today which we normally talk about is of the order of mm which is in turn making problem more complicated. The high heat generation inside the CPU may result in slowing down the computation speed, failure of the processor chip, gate oxide breakdown, effect on screen resolution and many more electrical failures as well as mechanical failures (Davis, 2005) Presently in CPU very complicated designs of air cooled heat sinks are used which dissipates heat to the surroundings by flowing large volumes of air. These heat sinks have two major shortcomings. Due to space constrains air should be thrown at very high velocities and to maintain such velocities big size fan has to be used. Also, the air flowing at high velocities creates a lot of noise. Moreover, in air cooled units there is no active cooling device so we cant go below the ambient temperature. As a result working at high speeds in the hot ambient conditions had become extremely difficult. Chip cooling is one of the bottlenecks in the high density electronics. There is need of some better cooling techniques for the same. So, now a day researchers are working a lot on liquid cooled systems, because they have nearly 10 times (Davis, 2005) the heat transfer coefficient than that of air cooled ones. In water based liquid cooling systems, the heat is pumped to water block by some cooling device from which water takes away the heat to finally throw it in the surroundings . The most commonly used device to pump heat to water block in such system is TEC (Thermoelectric coolers). TEC consumes their own power and cool down the chip by extracting the heat from it and transferring it to the water block. Water runs inside the channel in the water block and takes away the heat from it. The hot water is further cooled in the condenser. With the help of Thermoelectric water cooling system the chip temperature can be easily made to go below ambient temperature which is not possible by the existing systems, and thus the CPU can be made to operate at high speeds and higher loads in even hot ambient conditions. Thus TEC have potential opportunities for chip cooling and can prove very effective if a proper system is developed for the same. 1.2 Problem statement Chip cooling is one of the bottlenecks in high density electronics. An enormous amount of heat flux is generated by the modern processor chip. Nowadays many complicated designs of air cooled heat sinks are used, but off late the heat fluxes have attained such a level that to handle them very large volume flow rate of air is required. So due to space constraint, in order to achieve large flow rates, air should be blown at very high velocities which in turn result in increased levels of noise. Another major disadvantage of air cooling is that we cant go below ambient temperature and as a consequence, tendency of chip failure in the computers working in ambient condition of about 35à °C 45à °C increases a lot. For all these reasons it has become apparent that the heat fluxes have reached such a level that air cooling cant handle them efficiently. Thus the present scenario necessitates the use of active cooling devices. Thermoelectric coolers having the ability to cool below ambient and having advantage of being compact, light weight, free of moving parts and precise temperature control have high potentials for chip cooling. It is known that the temperature of the thermoelectric module is the main criterion for its reliability and performance. The temperature rise of the hot side above ambient is dependent on the thermal resistance of the path that the heat sink. Reducing the thermal resistance of the heat sink contributes to the reduction of the thermal resistance of the path and hence an increase in the performance. So a liquid heat exchanger with spiral flow passage having dimples is used. Dimples result in effective heat transfer by creating turbulence and thus enhancing the performance of the system. 1.3 Research Objectives Understanding the basics of Thermoelectric coolers, working of Thermoelectric Cooling Systems and parameters that governs the performance of such systems Design, fabrication and development of an efficient thermoelectric cooling system for computer chips Carrying out experimentation and analysis of the performance of the developed system 1.4 Methodology 1.5 Work Plan These are some of the important tasks that would be performed during this research Understanding the basic concepts of thermoelectric cooling Study of the existing CPU cooling techniques Literature review regarding the topic and study about the effect due dimples along the flow of water Deciding the various parameters for which system has to be designed Deciding about the thermoelectric module which will produce the desired cooling effect Design of the experimental set up and identification of the various equipments to be required Market survey for all the required equipments Procurement of the equipments Design and fabrication of the dimpled water block Design and fabrication of the heat exchanger Preparation of the experimental set up Carrying out experiments and obtaining the results Analysis of results Checking out the performance of the thermoelectric module used Comparison of the designed water block with some commercially existing water block Discussions and conclusion Report writing 1.6 Expected Outcomes An understanding of the application of thermoelectric cooling systems would be developed. Important advantages of the thermoelectric cooling systems in current scenario of high density electronics would be presented. The complete thermoelectric cooling unit for CPU chip would be designed, fabricated and tested for the desired loads Chapter 2: LITERATURE REVIEW 2.1 The History of Thermoelectrics In 1821, Thomas Seebeck discovered that a continuously flowing current is created when two wires of different materials are joined together and heated at one end. This idea is known as the Seebeck Effect (Figure 1.1). The Seebeck effect has two main applications including temperature measurement and power generation. (Global Techno Scan, nd) Figure 1.1 Seebeck Effect S= dV / dT; S is the Seebeck Coefficient with units of Volts/K S is positive when the direction of electric current is same as the direction of thermal current In 1834, a French watchmaker and part time physicist, Jean Peltier found that an electrical current would produce a temperature gradient at the junction of two dissimilar metals. This effect is known as the Peltier Effect. This idea forms the basis for the thermoelectric refrigerator (Global Techno Scan, nd) Figure 1.2 Negative Peltier effect a) For à Ã
¸ When current is allowed to pass through n-type semiconductor shown in above circuit, high energy electrons move from right to left resulting in cooling of far end. Thermal current and electric current flow in opposite directions (Global Techno Scan, nd) Figure 1.3 Positive Peltier effect b) For à Ã
¸ >0; Positive Peltier coefficient When current is allowed to pass through p-type semiconductor shown in above circuit, high energy holes move from left to right resulting in heating of far end. Thermal current and electric current flow in same direction (Global Techno Scan, nd) q=Ã Ã
¸*j, where q is thermal current density (Heat flux) and j is electrical current density. Also, Ã Ã
¸= S*T (Volts) Peltier coefficient Where, T is the Absolute Temperature Scottish scientist William Thomson (later Lord Kelvin) discovered in 1854 that if a temperature difference exists between any two points of a current carrying conductor, heat is either evolved or absorbed depending upon the material. If such a circuit absorbs heat, then heat may be evolved if the direction of the current or of the temperature gradient is reversed. 2.2 Thermoelectric Refrigeration A thermoelectric device is one that operates on a circuit that incorporates both thermal and electrical effects to convert heat energy into electrical energy or electrical energy to a temperature gradient. Thermoelectric elements perform the same cooling function as Freon -based vapor compression or absorption refrigerators. Energy is taken from a region thereby reducing its temperature. The energy is than rejected to a heat sink region with a higher temperature. Thermoelectric elements are in a totally solid state, while vapor cycle devices have moving mechanical parts that require a working fluid (Tellurex, nd) Thermoelectric modules are small, sturdy, quiet heat pumps operated by a DC power source. They usually last about 200,000 hours in heating mode or about 20 years if left on cooling mode. When power is supplied, the surface where heat energy is absorbed becomes cold; the opposite surface where heat energy is released becomes hot. If the polarity of current flow through the module is reversed, the cold side will become the hot side and vice-versa. Thermoelectric modules can also be used as thermocouples for temperature measurement or as generators to supply power to spacecrafts and electrical equipment. (Tellurex, nd) Thermoelectric devices can also be used as refrigerators on the bases of the Peltier effect. To create a thermoelectric refrigerator, heat is absorbed from a refrigerated space and than rejected to a warmer environment. The difference between these two quantities is the net electrical work that needs to be supplied. These refrigerators are not overly popular because they have a low coefficient of performance. The coefficient of performance for thermoelectric refrigerators can be calculated by dividing the cooling effect by the work input. (Tellurex, nd) 2.3 Semiconductors The semiconductor materials are N and P type, and are so named because either they have more electrons than necessary to complete a perfect molecular lattice structure (N-type) or not enough electrons to complete a lattice structure (P-type). The extra electrons in the N-type material and the holes left in the P-type material are called carriers and they are the agents that move the heat energy from the cold to the hot junction. Heat absorbed at the cold junction is pumped to the hot junction at a rate proportional to carrier current passing through the circuit and the number of couples. Good thermoelectric semiconductor materials such as bismuth telluride greatly impede conventional heat conduction from hot to cold areas, yet provide an easy flow for the carriers. In addition, these materials have carriers with a capacity for transferring more heat. Since semiconductors were found to have large Seebeck coefficients, good electrical conductivities, and poor thermal conductivities, on e has made a breakthrough in the use of the Peltier-effect in thermoelectric devices to produce refrigeration. Currently, thermoelectric refrigerators, made of semiconductor, materials, have many interesting applications because of their small size, simplicity, quietness and reliability. 2.4 Basic Working Principle of Thermoelectric Coolers Thermoelectric coolers are semiconductor devices which works on the principle of Peltier effect (Haung, 2005) i.e. when a current is passed between the junctions of two dissimilar materials then a temperature difference is created between the two junctions. In thermoelectric coolers we have a P type and an N type semiconductor connected together when we pass the current, at the cold junction electrons travel from P side to N side as P type being at lower energy level and N type at higher energy level. So when electron travels it absorbs energy at the cold side. Similarly at the hot side electron travels from N side to P side thereby releasing the energy. And in this way a temperature gradient is established between hot side and cold side (Haung, 2005) 2.5 Advantages of Thermoelectric Coolers Thermoelectric coolers have some unique advantages over other cooling systems. The various advantages are (Chien, 2004) Ideal for localized cooling due to small size Highly controllable cooling power Convenient power supply Precise temperature control Sub-ambient cooling capacity Spot cooling Compact, Quite, and free of moving parts Low maintenance 2.6 A typical thermoelectric cooling system: Fig. 1 shows working of a thermoelectric system. The heating and cooling functions of the thermoelectric system can be interchanged by reversing the polarity of the direct current applied to it. Capacity control in a thermoelectric system can be achieved by varying the voltage applied to the couples either by a variable voltage control or by switching series and parallel circuits. As the voltage drops, the temperature difference between the hot and cold side is reduced. (Chien, 2004) On the cold side of the module we have the heat source from which heat is to be removed and on the hot side we have a heat sink which finally throws the heat into the ambient. Design of the heat sink is an important parameter for improving the performance of the thermoelectric module. For many applications, the advantages of TEC outweigh its main disadvantage of low coefficient of performance. (Chien, 2004) Figure 2.1 Thermoelectric cooler (Chien, 2004) 2.7 Thermal Parameters Governing Performance of TEC The selection of a thermoelectric for a particular application is mainly dependent on the three important parameters. These are temperature of the hot surface (Th), the temperature of the cold surface (Tc) and the amount of heat to be extracted at the cold side of the module (Qc) (Haung, 2005). The heat sink is attached at the hot side of the module where the heat gets released when the DC power is applied to the module. The hot side temperature of the module while using a air cooled heat sink whether natural or forced convection, can be found out using below equations (Haung, 2005) Th = Tamb + Rth(Qh) (1.1) Qh = Qc + Qp (1.2) The temperatures rise above ambient, of the hot side, takes place because of the thermal resistance of the heat. If we know the thermal resistance of the heat sink then the general estimates of the rise in temperature above ambient are as stated below: (Haung, 2005) 20à °C to 40à °C in case of Natural Convection 10à °C to 15à °C in case of Forced Convection 2à °C to 5à °C in case of Liquid Cooling (In this case is the rise above the liquid coolant temperature) The performance coefficient for a thermoelectric cooling system can be calculated with the help of the following equation: 2.8 Application of thermoelectric cooling TEC (Thermoelectric Cooler) is different from conventional compression refrigeration; there are no moving parts. Since there are no moving parts, there is nothing to wear out and nothing is generating noise. There is no refrigerant to contain so the problem of handling a two-phase change over is simplified. Pressure tight tubing is replaced by electrical wiring. There is no ozone layer hazard (Melcor, nd). Thermoelectric coolers offer the potential to enhance the cooling of electronic module packages to reduce chip operating temperatures or to allow higher module powers. Thermoelectric coolers also offer the advantages of being compact, reliable, and their degree of cooling may be controlled by the current supplied. Unfortunately, compared to vapor-compression refrigeration, they are limited in the heat flux that they can accommodate and exhibit a lower coefficient of performance (COP). These two limitations have generally limited thermoelectrics to niche. The thermoelectric coolers are used in the electronics of the cruise missile, critical equipment on aircraft, critical camera components in a pod aircraft navigation system and many military applications. Thermoelectric coolers provide compact heat exchangers that are not attitude-sensitive and do not contain excessive tubing and fittings that can be susceptible to vibration 2.9 Previous Work done at International level Till today air coolers are meeting the needs of CPU cooling, with the increased size of heat sinks and an increase in fan speed. The typical resistance of air coolers with high fan speeds is 0.2à °C/W (Bar Cohen, 2000). But with further increase in the heat flux, air cooling techniques seems to be diminishing because of the limitations already mentioned. The next best solution to the problem is the use of liquid cooling techniques as the liquids have relatively very high convective heat transfer coefficients then air and thus minimizing the thermal resistance. The liquid cooling systems involves water block for efficient heat transfer to the liquid. Experiments have been carried out by mounting water blocks directly over the CPU chip and they have shown to be very efficient then the air cooled techniques. With the use of direct water-cooling techniques the chip temperature can be kept at 30à °C for an ambient condition of 25à °C with a CPU load of 60W whereas with air cooling it goes to 45à °C (Bar Cohen, 2000). But with the development of thermoelectric coolers it had made possible to take the chip temperature even below ambient. Thermoelectric Coolers have unique advantages over other cooling devices Chein and Huang (2004) studied usage of thermoelectric cooler for electronic cooling. The cooling capacity, junction temperature, coefficient of performance (COP) of TEC and the required heat sink resistance at the hot side were computed. They found that the cooling capacity could be increased as Tc is increased and ÃŽâ⬠T is reduced. The maximum cooling capacity and chip junction temperature obtained were 207 W and 88à °C, respectively. The required heat sink resistance on TEC hot side was found to be .054à °C/W. A micro channel heat sink ( with size of 55mm x 55mm with channel width of 0.3 mm) using water or air as coolant was also demonstrated to meet the low thermal heat sink resistance requirement for TEC operated at maximum cooling capacity conditions. Huang et al in 2005 studied the distribution of temperature for a thermoelectric cooler under the effects of Joule heating, Fourier Heat conduction, Thomson effect and convection and radiation heat transfer. They tried to enalyze and explore some of the important things like Thomson effects influence on the distribution of temperature, on the amount of heat that flows back to the cold side, the maximum temperature difference attained and the maximum amount of heat extracted etc. They finally concluded that other than improving the thermoelectric materials for increasing the cooling efficiency of the module the other possible way is to take the advantage of Thomson effect this also helps in improving the cooling efficiency. Researches are already going on for incorporating thermoelectric water cooling systems for the CPU. The key factor in using such kind of systems is to have highly efficient water blocks with low thermal resistances and to have thermoelectric modules with proper Qmax. Many complicated water block design exist in the present market. The typical thermal resistances of the water blocks used presently for such systems are 0.08à °C/W (Bar Cohen, 2000).
Tuesday, August 20, 2019
eBayââ¬â¢s Globalization Strategy Essays -- Business Management Studies
eBayââ¬â¢s Globalization Strategy eBay was founded by Pierre Omidyar and Jeff Skoll in May 1996. Their headquarters were in San Jose, California in the midst of the dot-com era. The company idea initially began as ââ¬Å"Auction Web, which Omidyar launched in September 1995. The idea was to develop an open market place that was available for all members of the community to discuss, compare, and trade computer items as well as collectibles. The idea took off, reaching thousands of registered users in just a few years. By January 1997, AuctionWeb could not handle the large load of page views ââ¬â bandwidth. Omidyar solved this problem by writing the code for a new system: ebay (Echo Bay Technologies). In September 1997, AuctionWeb was shut down and the eBay platform was opened. The ebay company vision: ââ¬Å"To create the worldââ¬â¢s largest global trading community and to help people trade practically anything on earth.â⬠eBay had 2.4 M visitors in 8/98, quadrupling in size to 8.4 M visitors in 4/01. Listings on their site began at 500 in 1998 and grew to just under 5 M in 2001. What started out as an auction site for computer and collectible items matured to include toys, pottery, automobiles, furniture, to movies, etc. Omidyar and Skoll achieved their, ââ¬Å"trade anythingâ⬠goal much sooner than expected. In 1998, eBay went public. Given the sufficient number of funds received from the IPO, eBay launched strategic initiatives aimed at six specific objectives. 1) Grow the eBay community and strengthen the brand (attract and maintain vitality) 2) Broaden the companyââ¬â¢s trading platform by growing existing product categories, promoting new product categories, and offering services for specific regions 3) Fost... ...ever, the 2004 estimates are more closely aligned with 2003 Actuals. This suggests that population growth was not as high as expected. Therefore, our projections took that into consideration and usage expectations were decreased. [7] --------------------------------------------------------------------- [1] Strategic Management Concepts and Cases, Thompson and Strickland, 12th Edition, P. C-263 [2] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 97 [3] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 89 [4] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 96 [5] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 103 [6] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 101 [7] Population Reference Bureau, http://www.prb.org/
Monday, August 19, 2019
American Indian Movement: Activism and Repression Essay -- Indian Nati
American Indian Movement: Activism and Repression à à à à à Native Americans have felt distress from societal and governmental interactions for hundreds of years. American Indian protests against these pressures date back to the colonial period. Broken treaties, removal policies, acculturation, and assimilation have scarred the indigenous societies of the United States. These policies and the continued oppression of the native communities produced an atmosphere of heightened tension. Governmental pressure for assimilation and their apparent aim to destroy cultures, communities, and identities through policies gave the native people a reason to fight. The unanticipated consequence was the subsequent creation of a pan-American Indian identity of the 1960s. These factors combined with poverty, racism, and prolonged discrimination fueled a resentment that had been present in Indian communities for many years. In 1968, the formation of the American Indian Movement took place to tackle the situation and position of Native Americ ans in society. This movement gave way to a series of radical protests, which were designed to draw awareness to the concerns of American Indians and to compel the federal government to act on their behalf. The movementââ¬â¢s major events were the occupation of Alcatraz, Mount Rushmore, The Trail of Broken Treaties, and Wounded Knee II. These AIM efforts in the 1960s and 1970s era of protest contained many sociological theories that helped and hindered the Native Americans success. The Governments continued repression of the Native Americans assisted in the more radicalized approach of the American Indian Movement. Radical tactics combined with media attention stained the AIM and their effectiveness. Native militancy became a repertoire of action along with adopted strategies from the Civil Rights Movement. In this essay, I will explain the formation of AIM and their major events, while revealing that this identity based social movementââ¬â¢s radical approach led to a harsher governmentally repressive counter movement that ultimately influenced the movements decline. à à à à à The growing pan-Indian activism that was becoming increasingly strong in regions of the United States helped develop the American Indian Movement. Educated young urban Indians were becoming involved in rights issues and insisted on self-determination in the 1960s era of prote... ...erican Indian Movement during the 1970s.â⬠American Indian Culture and Research Journal 18.4 (1994): 242-64. Della Porta, Donatella, and Mario Diani. Social Movements: An Introduction. à à à à à Malden, MA: Blackwell Publishing, 1999. Johnson, Troy R. The Occupation of Alcatraz Island: Indian Self-Determination and the Rise of Indian Activism. Chicago: University of Illinois Press. 1996. Johnson, Troy, Joane Nagel, and Duane Champagne. American Indian Activism: Alcatraz to the Longest Walk. Chicago: University of Illinois Press. 1997. Means, Russell, and Marvin J. Wolf. Where White Men Fear To Tread. à à à à à New York: St. Martinââ¬â¢s Press. 1995. PBS. Alcatraz is Not an Island: Timeline of Indian Activism. PBS Online. 1 Dec. 2004 . Sanchez, John and Mary E. Stuckey. ââ¬Å"The rhetoric of American Indian activism in the à à à à à 1960s and 1970s.â⬠Communication Quarterly 48.2 (2000): 1-9. Smith, Paul Chaat, and Robert Allen Warrior. Like a Hurricane: The Indian Movement from Alcatraz to Wounded Knee. New York: W.W. Norton. 1996. Vine, Deloria. Behind the Trail of Broken Treaties: An Indian Declaration of Independence. Austin: University of Texas Press. 1985.
Sunday, August 18, 2019
Mary Leakey :: essays research papers
Though technically defined as an archaeologist, Mary chose to follow a route of interesting research relating to physical anthropology. She is known mostly for the excavation of a two million-year-old fossilized human skull in 1959. She has also worked to help the world understand that the evolution of humans follows a principle rather than a theory. The name Leakey is synonymous in most people's minds with the successive dramatic discoveries of fossilized hominid bones and stone artifacts that have, over the years, pushed the origins of true man further and further back in prehistory. Less flamboyant than her husband, Louis S. B. Leakey, or her son Richard Leakey, Mary Leakey was the "unsung hero,â⬠of the clan for years, even though she was, in fact, responsible for many of the spectacular Leakey finds, including the nearly complete skull of Zinjanthropus, which was at first thought to be the missing human evolutionary link. Mrs. Leakey finally received a measure of long-overdue public recognition with her discovery, in 1978, of 3.5-million-year-old fossilized hominid footprints at Laetoli in Tanzania, proving beyond a doubt that the australopithecines had walked upright. On July 17, 1959 Mary Leakey made her second major discovery. Accompanied only by her two Dalmatians, Mary Leakey set off to investigate the oldest layer at the site. As she surveyed the exposure with her practiced eye, a scrap of bone protruding from the ground caught her attention. Gently brushing aside some of the deposit, she saw two large hominid teeth in place in an upper jaw. Mrs. Leakey raced back to camp shouting, "I've got him! I've got him!" Using camel's-hair brushes and dental picks, the Leakeys gingerly uncovered a full palate and set of teeth; by sifting through tons of eroded scree, they eventually found about 400 bone fragments, which when pieced together formed an almost complete hominid skull, later dated at 1.75 million years, of the genus Zinjanthropus. Over the next few months, Mary Leakey found other hominid bones and 164 stone tools of twelve different types, including choppers, scrapers, anvils, and hammerstones. As luck would have it, a camera crew for the British television series On Safari arrived on the scene the day after Mary Leakey's momentous find, and thus it was that "Zinj" came to international public attention. For the Leakeys, it meant worldwide recognition. Fame brought controversy, too, and it was not long before Louis Leakey's bold assertion that "Zinj" was the so-called "missing link" between the primitive ape-men and Homo sapiens was proved to be incorrect.
Saturday, August 17, 2019
Juan sumulong thesis
On the intent of social relationships, how can someone be significant to another person? Significance is defined as the quality of being important and having notable worth or influence, (Merriam-Webster Incorporated, 2014). It Is Interaction between different levels of power: between formal and Informal, the private and the state, the centre and locates, (Valve, 1995). How is significance related to history? These two words, though different in meaning go on along together very well for someone who is significant will be written in history.His significance might be positive or negative but he posted such a huge impact into the development of his locality, he will definitely be written. Jose Racial, Andrea Boniface, Emilio Gondola, Emilio Action, Melcher Aquinas etc. , one can easily recognize these names for they have served as the pillars of the independence we are enjoying right now. These people have touched thousands of lives and created such a huge impact not only because of the ir personalities, but on the qualities they have shown that made them a leader on their own localities.To be a man is one thing, to be a great man is another. In Antipodal City, one might have taken a bumpy ride on the Assuming Highway, taken stroll at Assuming park and seen the golden monument of a man that mistakenly dubbed as ââ¬Å"Jose Racialâ⬠by passersby, finished basic education in Juan Assuming Elementary School and acquired secondary education in Assuming Memorial Circle. Assuming. Antipodeans seemed to be very fond of this name. If one will be asked, he would point out the golden statue at the plaza but moreover that no one can recognize this great man. Most of them seemed to take him for granted.According to Nick Joaquin, the identity of the Filipino today is of a person asking what his identity is. One may reflect the same on the situation of Antipodal City. On the advent of modernization internet, social sites, virtual world, one can possibly forget who he is and neglect the heritage of the past bestowed upon him. That was the problem the researchers felt the need to address, the researchers believe that history could be the answer. History has played a major part on the development of a nation. Great leaders are written in history not only to broadcast what he has done, but to serve as an inspiration to every person.Inspiration is what most of Filipinos needs in these days especially the youth, the hope of this land. The long quest of young Antipodeans for their identity is over, Juan Assuming y Marquee, the favorite son of Antipodal, a statesman who is always ahead of his time. 1 Objective of the Study In every study being conducted there are objectives that need to be satisfied. Researchers' main goal upon conducting the study is to commemorate such great image of a public servant in these times that our country is dwelling to problems.Bringing back the nobility and patriotism, Don Juan Assuming expressed during his time to remind the pe ople that Antipodal has produced one of the best political innovator. The researchers also believe that this could be an eye opener for all public servants on how important their role is in shaping the community and promoting common good. Of the picture, it is how Antipodeans preserve and take care of these inheritance to realize that no matter where they go, Antipodal is always their one and only home and that nothing could take that away from them. Statement of the Problem The following stated problems are what the researchers intended to seek in order to create a fully established study: 1 Who is Don Juan Assuming? 1 How is he related to Antipodal City? What are the characteristics that made him a distinguished as a local hero of Antipodeans? 1 How did he expressed his deep love for the nation? 2 What makes him noble? 3 What makes him charismatic? 3 How lasting his influences are? 1 In the family? 2 On the National Politics? 4 What were his contributions? 1 On the founding of Rac ial Province? 2 Enduring Legacy? 5 Is the local government doing efforts to commemorate his nobility? . 3 Significance of the Study Generations through generations, cultures being passed on, the faith on the Virgin of Antipodal never dies. Today, Antipodal City is known by the best thing it could offer at eight: the city lights view, but before all the fascinations the city has been offering, people sometimes forget the real people who first loved and was really devoted on making Antipodal to live in. Here are identified lists of the people who will benefit in this study: The Filipinos, who are enjoying the benefits of democracy, this study serves to remind them to exercise their rights habitually.For lots of people who sacrificed their lives to attain what they have right now, one of them is Don Juan Assuming. The National Historical Commission, being the core historical body of the nation. May this study convince them to exert extensive efforts on preserving the past. And to addre ss to them the felt need to improve the dissemination of information of history to each and every Filipino citizen. The Antipodeans, for them to realize that one of their fellow statesmen expressed his patriotism to the nation and to Racial Province. And for them to take good care of this inheritance of a perfect symbol for political values.The Local Government of Antipodal City, this study should serve as stimulation for them to formulate programs to educate the people about the significance of Don Juan Assuming and use him as inspiration to honestly serve the city of Antipodal. The to appreciate Antipodal as much as Don Assuming loved his town and the locals. The Assuming Family, who is synonymous to the culture of excellence, achievement, integrity and service; a name trusted and tested of time. This study is to thank them for opening to the researchers a large chapter in their lives, Don Juan Assuming.May this study further inspire their unending desire to help others. The Juan Assuming Elementary School, an educational institution that has been a potent instrument in having the dreams of thousands of Antipodeans, may this study serve as their inspiration to produce more competitive students for they are carrying out such name of integrity. The Assuming Memorial High School, for the educators of the institution to realize that they are agents of change and may this study guide them to follow the values Don Assuming such as vivid display of nationalism and genuine service of the nation.Don Juan Marquee Assuming, whose story is worth telling, this study is to uncover and explore more of his efforts to sincerely serve the Racial Province and the people. In this way the researchers would like to express their deepest gratitude in being one of the finest public servants who truly served the nation according to his principle and ideals, a true gem of Antipodal City. 4 Scope and Limitation This study entitled Undying Nobility: A Narrative Analysis on the Signific ance of Don Juan Assuming to Antipodeans, concerns itself about on the contributions of Don Juan Assuming to the development of Antipodal City today.This study is in a narrative style for it only tells and explains his legacy and the effect he has to Antipodeans especially the young minds. First is to know Juan Assuming better; a brief overview on who he is, second; are his characteristics that make him a significant historical figure of Antipodal City, third; is to identify the broad of his influence not only as the brains of opposition but also as a father of his clan, fourth; is to recognize all of his contributions not only in the province of Racial but also in the whole nation.This study will no longer tackle about the misconceptions of the young ones and the distinguished strategic solutions on how to properly orient the Antipodeans about him and how to strengthen the state of heritage tourism of Antipodal City. To gather reliable and concrete data the respondents were chosen carefully, first are the ones who are very close to Don Juan Summons heart, those who had never forgotten him, his family. They are the ones who will never forget what he has done and live up to his ideals and visions.Other than the family, a public servant who is inspired by his ideals and love for the city is asked to be interviewed for additional supporting details; and lastly the researchers conducted an interview with a historian who verified the data that have been collected. The setting was set to find accurate and consistent information only at Antipodal City wherein the center of study is concentrated. 2. 0 Review of Related Literature 1 Theoretical Framework leadership effectiveness.Researchers analyzed physical and psychological traits, or qualities, such as high level, appearance, aggressiveness, self-reliance, persuasiveness, and dominance on an effort to identify a set of traits that all successful leaders possessed. The researchers see the trait theory as the most eff ective theory that will guide the study. Trait theory of leadership generally considered the first modern theory of adhering became popular during the second half of the twentieth century and despite scholarly criticism has continued to be popular.The theory states that certain innate traits are common to leaders. Although the identified traits vary the most common are intelligence, self-confidence, determination, integrity, and sociability. In 1948, Ralph Melvin Stodgily said that in specific set of traits determined who would lead across the variety of different situations. As a result of his studies, he concluded that leadership was not the result of certain traits within the individual lone, but of the relationship between an individual and the social situation in which the individual found him or herself.In 1974, Stodgily conducted a second survey. His conclusion was based on a comparison of new studies with his original ones, was more balanced. His first survey implied that si tuation was the guiding factor in determining leadership; the second one concluded that both traits and situations determined leadership. James M. Souses and Barry Z. Poster made a major contribution to trait theory. In early sass's more than 1500 managers responded to their survey in which they asked, ââ¬Å"What values do you look for in your superiors? Of the 225 values, characteristics, and attitudes compiled from the answers the top four were being honest, forward looking, inspiring, and competent. They called these being credible. It only shows that in a particular group or locality, an effective leader is needed in order for its' growth and progression. 2. 2 Literature Review An individual becomes noble when it shows great impact to its locality and is significant to its people. Nobility stood for social superiority. It is a reward for service rendered to the state.It is a quality that the sovereign power imprints upon private errors, so as to raise them and their descendants above the other citizens, (Greenfield, 1992). Nobility was associated with good character, moral worth, magnanimity, and ethical goodness. Nobles thus united to one another and easily recognize by others, (Robinson, 2001). To be noble is to have political power. It is impossible to achieve noble status without first exercising considerable power to get there, (Poster, 2004, p. 110).Significance on the other hand is defined as the quality of being important and interaction between different levels of power: between formal and informal, the riveter and the state, the centre and localities, (Vine, 1995). As a baseball legend Jackie Robinson once noted ââ¬Å"life is not significant except for its impact on other livesâ⬠, (Maxwell, 2013). The researchers found these two words: nobility and significance are intertwined together. As the gathered various sources of data support that a person who is in a way influential and great is noble and significant.Now, how does history takes pl ace in it? History is shaped through diverse events done by man in the earlier period which have great impacts to present time. History as well plays a vital role in the identity of man. It is the building of personal and collective identity through ââ¬Å"memory', the social, cultural, and political use and function of ââ¬Å"narrating the past,â⬠and the psychological structures of remembering, repressing, and recalling. Thus, a man is the product of his past. Whoever he is today is the result of the past he has. Filipinos of today are identified and linked to its olden times.It is said that great men in time were written in history. According to Great Man Theory, great man is a single, out-standing individual can emerge in a time of crisis and steer a nation to victory, (Bug, 2011). A great man shows greatness in his own way. Greatness equates to a constellation of character traits such as integrity, intelligence and self-confidence, (Bug, 2011). Many great Filipino men were penned in the past. The late Juan Assuming was one of them. He was a self-made man, (Association, Philippine Historical, 1975).He has done something larger than himself, and stories larger than his life that benefited the later generations. Just a Dreamer An article written on the Philippine Free Press defined Juan Assuming as a dreamer and an idealist, (Guerdon, 1938). He likes to plan quietly for an ideal state. He led a life dedicated to ideals of democracy, integrity, and selfless public service, Immense-Healer, 2001). Don Juan was considered as a successful seers and prophets, (Association, Philippine Historical, 1975). He was a man of foresight, (Association, Philippine Historical, 1975).He excelled in logical thinking and unbending attitude toward questions which in a way of thinking were crucial in the resolution of the Philippine problems, (Gecko, 1948). His Statesman's vision made him realize that while the nationalist's' platform could win the votes of the people ââ¬â as, indeed, it was proved in the election for the Assembly in 1907 ââ¬â it would nevertheless disastrous to the people if implemented. He was realistic, (Association, Philippine Historical, 1975, p. 182). Warrior of Democracy Don Juan is in a way the first and the last Ant'.Due of his principles and beliefs he getting independence for the nation, (Guerdon, 1938). He was one of the eminent Filipinos who organized the first political party in the Philippines ââ¬â the Federal Party, for the purpose of promoting permanent invasion of the Philippines to the United States and its eventual admission as one of the States of the American Union, Gecko, 1948). Assuming came to be known as a supporter of the party. He sincerely believed that a step by step democratic system was good for the Filipino people. That, to achieve political independence it must coincide with economic independence as well.He knew it would take some time for the economy to be viable because of the Revolution a nd Filipino-American War, (Association, Philippine Historical, 1975). He gave full support in the restoration of peace and order after the Filipino-American war. Yet, the Federal Party found out that there was no favorable response to their appeal from the Filipino people so they decided to dissolve it, (Gecko, 1948). The dissolution of Federal Party gave way to birth of Progression Party or the Partied National Progression, Juan Assuming as the Vice-President, which platform was not immediate independence.Its goal was to achieve Philippine independence by progressive stages. On the other hand, the Nationalists Party of Guenon adopted the ââ¬Å"absolute, complete, and immediate Independenceâ⬠as platform and battle cry (Association, Philippine Historical, 1975). The Progression party was accused of not favoring independence, (Gecko, 1948). The people wanted Juan Assuming to remises immediate independence but he did not say it because he believed it would be a lie if he did. So , the victory was easily won by the Nationalists Party again, (Association, Philippine Historical, 1975).In 1930 to 1931, Don Juan was in the United States as a member of the Philippine Independence Mission which presented before the U. S Congress the side of the Filipinos on the several bills which were then the forerunners of what was subsequently enacted as the Philippine Independence Act, (Association, Philippine Historical, 1975). When the first Philippine Independence Act, known as the Hare-Hawse-Cutting Act was enacted by the U. S Congress, Don Juan made a careful study of its provisions and opposed its acceptance by Filipinos.Due of its provision that even after the Philippines was granted the Independence it deserved, the United States would continue to exercise sovereignty over U. S military bases in the nation. He expressed his opposition in an article published in La Vanguard. Other men as well opposed the Hare-Hawse-Cutting Act listed as Guenon, Gondola, Recto and more. They became known as the ââ¬Å"Ant'sâ⬠. Someone, Rosa, and others who were defending and favoring the Act were known as ââ¬Å"Prosâ⬠, (Association, Philippine Historical, 1975).In the election of 1934, Don Juan ran as the candidate of ââ¬Å"Ant'sâ⬠as Senator in the fourth senatorial district. He got the sides of the people and the ââ¬Å"Ant'sâ⬠became the party in power, (Association, Philippine Historical, 1975). Shortly after the election the Nationalists and the Democrat merged and created President and Senator Assuming as Vice-President. But the coalition and fusion of Nationalists and Democrat did not last, he went against Guenon when it came-up to him that the fusion of two parties would kill the opposition party necessary to preservation of democracy, (Association, Philippine Historical, 1975).All through the times of Senator Juan Summons life he was fighting for the democracy of the nation until the time he was bed-ridden, Immense-Healer, 2001). Bef ore he got heat attack during the invasion of Japanese in the Philippines, he said that it was not right for the Filipino leaders to agree to any agreement as long as there were Filipinos fighting and dying in Bataan against Japanese occupation. He died loyal to his country, devoted to the cause of democracy, and seeking to always do what is right for his people, (Association, Philippine Historical, 1975).He showed his love by making a tan and fighting for his own nation and his fellow Filipino. Filipinos Filipinos means love of the country. It is an appreciation of everything that is beautiful in our land. It is a feeling of oneness and togetherness with all our people irrespective of status, religion, or social position, (S. C, 1996, p. 74). In 1896, when the Philippine revolution against the Spain erupted Juan Assuming who was in his first year at the University of Stop.Atoms stopped his studies and joined and served as secretary of the revolutionary forces of Austin Nativity in Mormon Headquarters, (Association, Philippine Historical, 1975, p. 73), Immense- Healer, 2001). During the Filipino-American war, Assuming was persuaded to support the American policy of pacification due to the possibility of blood-spattered and prolonged war that might convey more sufferings to the Filipinos, Immense-Healer, 2001). Throughout the times the Philippines was given the chance by the U. S congress to draft its own constitution, Assuming rejected the Joint Resolution No. Which received tremendous criticisms from the members of Assembly that revealed not only legalistic mind concerned with proper form but as well as nationalistic bent. This exposed his unstated belief that the Filipinos desired no less than independence, Immense-Healer, 2001, p. 54). It was for the good of people that he remained in the opposition, (Association, Philippine Historical, 1975, p. 182). Politician Don Juan involved himself in politics in 1901. He presents a unique profile off Filipino Politic ian, Immense-Healer, 2001, p. 170).Senator Juan Summons political success and immortality did not lie in having taken high positions in the government Assuming provided the Filipinos with a model for a new brand of politics. He believed that politics was not solely the pursuit of political power. Rather, it was a way by which the people could be informed and educated about the issues that mattered in their lives, Immense-Healer, 2001, p. 170). Serving the Filipino people and not winning was the primary goal of Juan Assuming when he ran for elections, Immense-Healer, 2001).Distinguished Men of Time Aside from Don Juan Assuming there were as well prominent Filipino men who fought and sacrificed their lives for the comfort and freedom the present generation is enjoying. Men who coincidentally, shared same principles, beliefs, love for the nation and fellowmen, and warriors of democracy, showed Filipinos, and as well Laotians. Evil B. Xavier: The Impossible Dreamer (1942-1946) ââ¬Å"If you tilt at windmills, you either get flung to the mud or rare tossed right up to the starsâ⬠ââ¬â Evolve Xavier.The ââ¬Å"Impossible Dreamerâ⬠as known to his colleagues and friends was born October 31, 1942 in upland town of Hamlin, Antique. He studied at Atone University and became a member of LAB Party. He was a friend to Benign ââ¬Å"Ninny' Aquinas and they shared the same political dream: for democracy to flourish once again in the Philippines. He decided to run for Constitutional Convention when he realized that he had to e part of the political system in order to effect change, although he lost, the following year he ran for governor of Antique and became one of the youngest governors in the said province.In his campaign letter, he declared that he was running because he wanted to restore to people, especially children, the ability to dream. The children of his time adored him and were attracted to his idealism and charisma. His organization was his people a nd his bailiwick was the faith he induced in them. He pushed for people- centered, resource-based development long before the political structures and attitudes became ready for it. He worked under the constraints of Martial Law as a member of the opposition.In 1980, Nora recalled that when his brother Beaver) stepped down and asked what he will do after doing so, said ââ¬Å"l will continue to be a dreamer, I will continue to tilt against the windmillâ⬠. Xavier decided he could no longer serve under a regime whose laws and principles were in conflict with his morals. His family and lived in peace and ease. It was the assassination of his colleague, Ninny that Jolted Xavier out of Contentment and brought him back to Philippines. He said he has a role to play as a freeman not someone bound by Martial Law.Indeed in 1984, two years before his death, he ran for Antique's lone Assemblyman Seat in Batsman Bananas. On May 13, the eve of the elections, seven of Saver's campaign workers were crossing the Panning Bridge when they were ambushed from all sides by armed men. On the day of declaration of election winner, returns showed Xavier leading, until the returns from San Regimes, suspiciously wrapped in cement paper showed otherwise. Predictability, Pacification, Marco's ally, announced the winner. Xavier cried electoral fraud and filed a case but was dismissed by the Commission on Elections.So, he brought the protest to Supreme Court but again buried until 1986. There were times Xavier would lose hope, when he feared that Antique would never be free of its warlord politics and that the Philippines would always remain chaotic. But hope came when Marco's announced the holding of snap election. Carbon Aquinas declared her candidacy for president after supporters gathered one million signatures. Xavier decided to become Aquinas campaign manager in Antique. It was a decision that would cost him his life. On February 1 1, Xavier spent his morning at the Provincial Ca pitol, monitoring the invasion of election returns.When at 10:45 a. M. He was killed by six hooded men wielding 16 riffles. More than 50,000 Antiques wanted to see and mourn for him. It took 21 hours and 200 kilometers through 12 towns for his body to arrive at San Jose where he was buried on February 20. Two days after he was buried, the DEEDS People Power Revolution began, (Balloon, 2006). Lorenz M. Tanana ââ¬Å"Aka-Tanana': Nationalist at Heart and in Deed ââ¬Å"To him everything that was inimical to the interest of the Philippines and of the Filipino people was to be rejected. And everything that promoted the good of the neutron and people was to be embracedâ⬠ââ¬â Tees Duenna Lorenz M.Tanana commonly known as ââ¬Å"Aka-Tawny' was born on August 10, 1898 in Sumac, Tablas (now Guenon). He was an activist. His first taste of activism happened when he was in fifth grade at Donation Elementary School. He was a crusader by nature. All ideals he embraced though many and di verse came under one roof; Nationalism. It was his personal trademark, a lifelong battle he fought with his body, mind, heart, and soul. Soon he became synonymous with the concept of Nationalism. As a senator, he was not only a brilliant lawmaker but also a public servant who
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